How to Grow an Online Business

Buying and selling products online is nothing new, but the ability to grow your business so it reaches new heights may be. Your business is more than just uploading products to the internet and hoping for the best. It takes skill, research, and patience to push your company to the next level online. You did [...]

 

Buying and selling products online is nothing new, but the ability to grow your business so it reaches new heights may be. Your business is more than just uploading products to the internet and hoping for the best. It takes skill, research, and patience to push your company to the next level online. You did it! You thought of an idea, created your own product or service, and have decided to take it to the next level. Putting your business...
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Ecolabeling and the Culture of Sustainability

We have all heard of “going green,” or a “greener” way of living life, but what does that actually mean? Going green can be as simple as recycling or as involved as living a trash-free lifestyle. For companies, one way to go green is ecolabeling. Ecolabeling is a voluntary method of environmental performance certification that is [...]

We have all heard of “going green,” or a “greener” way of living life, but what does that actually mean? Going green can be as simple as recycling or as involved as living a trash-free lifestyle. For companies, one way to go green is ecolabeling. Ecolabeling is a voluntary method of environmental performance certification that is practiced around the world. You have more than likely seen ecolabeling before but may not have realized it. Examples include USDA Organic, Energy Star, Certified...
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What Automated Stores Mean for Mobile Marketing

While digital retailing continues to encroach on physical retail’s territory, face-to-face shopping is not going down without a fight. Just as traditional business models must account for new technology and trends favoring automation, the processes that support those models such as mobile marketing must adapt to the times. Physical Retailing for Introverts Earlier this past [...]

While digital retailing continues to encroach on physical retail’s territory, face-to-face shopping is not going down without a fight. Just as traditional business models must account for new technology and trends favoring automation, the processes that support those models such as mobile marketing must adapt to the times. Physical Retailing for Introverts Earlier this past January, Amazon opened its first Amazon Go automated store in Seattle, Washington. In case you are unfamiliar with the concept, an automated store is exactly...
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Will Packaging Robots Make Humans Obsolete?

Since the dawn of automation, the media has been there to strike fear into the hearts of employees everywhere with claims that robots could take their job at any time. But how accurate are these claims? What does automation mean for the packaging industry - and for jobs currently filled by human beings? You've seen [...]

Since the dawn of automation, the media has been there to strike fear into the hearts of employees everywhere with claims that robots could take their job at any time. But how accurate are these claims? What does automation mean for the packaging industry – and for jobs currently filled by human beings? You’ve seen the stories from Fortune Magazine, The New York Times, and CNN with headlines like “Robots could take over 38% of U.S. jobs within 15 years.”...
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From Waste to Winner: The Reclaimed Plastics Economy

Plastic waste remains one of the largest global ecological issues, but earth-friendly entrepreneurs are increasing demand for reclaimed plastic to give it new life beyond the landfill. The production of plastic requires complex methods and costly equipment. It is mind-boggling to think that so much time, energy, and money is spent on something that ends [...]

 

Plastic waste remains one of the largest global ecological issues, but earth-friendly entrepreneurs are increasing demand for reclaimed plastic to give it new life beyond the landfill. The production of plastic requires complex methods and costly equipment. It is mind-boggling to think that so much time, energy, and money is spent on something that ends up doing more harm than good by polluting the ocean and filling up landfills. Every year, 8 million tons of plastic waste finds its way...
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The Expanding World of Amazon

Introduced in the United States in 2005, the Amazon Prime program extended unlimited free two-day shipping to customers who paid a yearly fee. Since that time, Amazon has expanded the program to include grocery delivery, video streaming, and other perks while simultaneously spreading Prime services to additional demographics and countries. Since 2005, Amazon Prime has [...]

Introduced in the United States in 2005, the Amazon Prime program extended unlimited free two-day shipping to customers who paid a yearly fee. Since that time, Amazon has expanded the program to include grocery delivery, video streaming, and other perks while simultaneously spreading Prime services to additional demographics and countries. Since 2005, Amazon Prime has become an increasingly common part of American life, especially among young and affluent shoppers. Prime membership is on the rise not only in Amazon’s home...
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Produce that Produces: The Effect of Digital Marketi...

There’s not much difference from one orange to another. Nevertheless, today’s consumers are inundated with options when shopping for ingredients for their next meal. It’s no longer enough for a grocery store to simply exist; to be successful, they need to convince potential customers that their produce is in some way superior to the selection [...]

There’s not much difference from one orange to another. Nevertheless, today’s consumers are inundated with options when shopping for ingredients for their next meal. It’s no longer enough for a grocery store to simply exist; to be successful, they need to convince potential customers that their produce is in some way superior to the selection offered across the street. As competition has evolved, so have the tools necessary to keep customers coming through the door. Dancing, sign-waving employees in banana...
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Virtual Reality Used to Alleviate Pain and Anxiety

While debate rages on in the video gaming community to decide whether virtual reality is a novelty or the next step in the evolution of the industry, a different approach to VR has quietly been growing since the 1990s. Researchers believe that virtual reality is the next step in reducing medical patients' pain and anxiety. [...]

While debate rages on in the video gaming community to decide whether virtual reality is a novelty or the next step in the evolution of the industry, a different approach to VR has quietly been growing since the 1990s. Researchers believe that virtual reality is the next step in reducing medical patients’ pain and anxiety. For some patients, there is little recourse beyond painkillers to endure the procedures essential to their recovery. Alternatives to medication may seem like a fantasy,...
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The Best of Both Worlds: Online And Physical Retail ...

Electronics retailer Best Buy has posted online sales exceeding $1 billion for three consecutive quarters, exemplifying an economy that continues to gravitate toward the Internet. At the same time, online-only retailers have been investing in short-term physical locations to sell their wares. What does this two-way trend mean for the future of retail? Over the [...]

Electronics retailer Best Buy has posted online sales exceeding $1 billion for three consecutive quarters, exemplifying an economy that continues to gravitate toward the Internet. At the same time, online-only retailers have been investing in short-term physical locations to sell their wares. What does this two-way trend mean for the future of retail? Over the last few decades, there has been a large-scale shift in the economy. Consumers no longer need to travel to get the goods they need. Now...
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Oracle Takes on Amazon in Cloud Computing

American technology company Oracle has been in fierce competition with Amazon over dominance of the market for cloud-based products. They’re upping their game with regard to remote computing and storage technology, introducing advanced artificial intelligence and improved efficiency to their platform. It’s never easy for anyone to defeat the ecommerce giant in direct competition, but [...]

 

American technology company Oracle has been in fierce competition with Amazon over dominance of the market for cloud-based products. They’re upping their game with regard to remote computing and storage technology, introducing advanced artificial intelligence and improved efficiency to their platform. It’s never easy for anyone to defeat the ecommerce giant in direct competition, but with enigmatic CEO Larry Ellison at the helm, Oracle is poised to put up a serious fight. Cloud computing, at its most basic level, is...
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Albertsons Acquires Meal Kit Startup Plated

In September Albertsons, a large supermarket chain, acquired Plated, a New York-based meal kit delivery service. In what looks like a move to compete with Amazon Fresh, Albertsons is making their own foray into the meal kit market. If you’ve seen ABC’s investment TV show “Shark Tank,” a company by the name of Plated might [...]

In September Albertsons, a large supermarket chain, acquired Plated, a New York-based meal kit delivery service. In what looks like a move to compete with Amazon Fresh, Albertsons is making their own foray into the meal kit market. If you’ve seen ABC’s investment TV show “Shark Tank,” a company by the name of Plated might ring a bell. Founded in 2012, Plated is a healthy meal kit business that delivers all the ingredients of a delicious meal straight to your...
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Net Neutrality and Online Business

Net neutrality has been making headlines for several years. As the debate continues to rage over what exactly a “free Internet” means large cable companies attempt to resist regulation by the Federal Communications Committee (FCC). Consumers and business owners alike need to be made aware of what net neutrality is and the potential effects of [...]

 

Net neutrality has been making headlines for several years. As the debate continues to rage over what exactly a “free Internet” means large cable companies attempt to resist regulation by the Federal Communications Committee (FCC). Consumers and business owners alike need to be made aware of what net neutrality is and the potential effects of its repeal. Most of us take the Internet for granted. I wake up in the morning, groggily make my way to my desk, and start...
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