Ecolabeling and the Culture of Sustainability

We have all heard of “going green,” or a “greener” way of living life, but what does that actually mean? Going green can be as simple as recycling or as involved as living a trash-free lifestyle. For companies, one way to go green is ecolabeling. Ecolabeling is a voluntary method of environmental performance certification that is [...]

By | 2018-03-22T14:54:48+00:00 March 28th, 2018|Business, Customer Satisfaction, Sustainability|0 Comments

What Automated Stores Mean for Mobile Marketing

While digital retailing continues to encroach on physical retail’s territory, face-to-face shopping is not going down without a fight. Just as traditional business models must account for new technology and trends favoring automation, the processes that support those models such as mobile marketing must adapt to the times. Physical Retailing for Introverts Earlier this past [...]

By | 2018-03-21T15:03:17+00:00 March 26th, 2018|Business, Customer Satisfaction, Technology|0 Comments

Produce that Produces: The Effect of Digital Marketing on Grocery

There’s not much difference from one orange to another. Nevertheless, today’s consumers are inundated with options when shopping for ingredients for their next meal. It’s no longer enough for a grocery store to simply exist; to be successful, they need to convince potential customers that their produce is in some way superior to the selection [...]

By | 2018-01-16T10:17:34+00:00 January 22nd, 2018|Business, Customer Satisfaction, Ecommerce, Technology|0 Comments

Augmented Reality and Online Shopping

Starting as a gimmick with games and other apps, augmented reality will soon allow consumers to visualize products with their smartphones before they make a purchase. While the technology is still in its relative infancy, it stands to quickly become an ecommerce trend. You look around your room and see a familiar scene. The bed [...]

Why Product Reviews Matter

Imagine your target customer. They’re in the market for a product like yours. Opening their web browser, they search. The search brings up your product, or maybe it doesn’t. Your potential customer compares options. What brands offer this product at what price? Are there different models available? What are the differences between them? They settle [...]

By | 2017-11-14T18:04:57+00:00 November 17th, 2017|Business, Customer Satisfaction, Ecommerce|0 Comments

Interview: The Mount Bakery and the Importance of Supporting the Community

Farm-to-table is an increasingly important facet in local food economy that businesses are learning they can’t ignore. While some might consider it a strange movement that has no basis in cost-effectiveness, the Mount Bakery of Bellingham, Washington is a case that proves sourcing food locally not only builds their bottom line, but their bond with [...]

By | 2017-11-09T16:15:59+00:00 November 1st, 2017|Business, Customer Satisfaction, Farm to Table, Features|0 Comments

Under The Cap: How Induction Sealing Works

Induction sealing technology is a widespread packaging technique, used in industries from pharmaceuticals to food production. There’s an interesting process behind those little foil seals on the necks of bottles, and some even more interesting history. Let’s take a look. It was 1982 in Chicago, and a string of inexplicable deaths had the city on [...]

By | 2017-10-25T11:39:43+00:00 October 6th, 2017|Customer Satisfaction, Packaging, Technology|0 Comments

The Good, The Bad, and The Ugly of Amazon Marketplace

While Amazon Marketplace seems like a good idea when taken at face value, there have been widespread gripes from private and commercial sellers using the program. With that in mind, let’s look at what Amazon is doing well, what third-party sellers are complaining about, and what can possibly be done to alleviate the problems that [...]

By | 2018-01-17T11:13:12+00:00 August 28th, 2017|Business, Customer Satisfaction, Ecommerce|0 Comments