Pack Anything For Safe Shipping With These Methods

When you take the time to pack your products correctly, you are not only protecting the product—you are signaling to your customer that you care about them and the experience they have with your company. Similarly, a broken or damaged product will set you back in more ways than one. Customers won’t want to buy [...]

How to Streamline the Product Manufacturing Process

Sometimes the overall manufacturing process can slip through the cracks between product development and building a new business. Taking time to streamline the packaging and shipping processes and promoting communication between teams is crucial for your business to run smoothly. Streamlining your product assembly and design saves time, labor, and money. All it takes is [...]

Building Brand Reputation Through Business Partnerships

Lay’s Potato chips wants to put an even bigger smile on your face. A packaging campaign in early 2018 included the smiling faces of real customers and the logo of nonprofit organization, Operation Smile. Lay’s co-branded packaging with Operation Smile fulfilled two goals - connecting with consumers, especially millennials, and completing a charitable giving campaign. With every [...]

2018 Rings in New Trends in Packaging Design

At the end of 2017, Packaging Digest shared their predictions for 2018’s biggest design trends in the packaging industry. Packaging Digest predicts saying “ba-bye” to “overly masculine packaging graphics, tiny type and boring colors” and asserts that small consumer packaged goods companies (“small” is defined as those with annual sales of less than $1 billion) [...]