How to Streamline the Product Manufacturing Process

Sometimes the overall manufacturing process can slip through the cracks between product development and building a new business. Taking time to streamline the packaging and shipping processes and promoting communication between teams is crucial for your business to run smoothly. Streamlining your product assembly and design saves time, labor, and money. All it takes is [...]

Building Brand Reputation Through Business Partnerships

Lay’s Potato chips wants to put an even bigger smile on your face. A packaging campaign in early 2018 included the smiling faces of real customers and the logo of nonprofit organization, Operation Smile. Lay’s co-branded packaging with Operation Smile fulfilled two goals - connecting with consumers, especially millennials, and completing a charitable giving campaign. With every [...]

Waste Reduction: The Key to Sustainability?

Reduce, reuse, recycle—each a core tenet of sustainability, right? While immense emphasis is typically placed on the recycling component—and about half as often, the reusing component—little attention is paid to reduction. Reduction,  the most neglected of the three R's, is the real key to sustainability - especially in terms of reduction of damage. Reducing damage [...]

A Look at Plastics’ Toll – And What We Can Do About It

Plastic continues to be one of the most controversial materials to use when making or packaging products. While production costs and misuse the material is a global environmental problem, there are ways to help mitigate damage caused by the commonly mishandled material. The Problem Before we get down to business, let's first take a look [...]

By | 2018-04-30T14:14:36+00:00 April 30th, 2018|Leadership, Packaging, Sustainability|0 Comments