In 2017, counterfeit goods represent a massive problem for retailers both digital and physical. Even though many retailers are now cooperating to remove these items from the market, it remains extremely difficult to track and identify the culprits. Ulmart, Russia’s largest national retailer, is now examining blockchain technology as a possible way to track an item from production to point of sale, and verify its authenticity on an individual level. In a recent post, we discussed Russia’s position as a...