What 8 Different Social Media Platforms Can Do for Y...

When it comes to making the most out of your business, reach for the most obvious of things: social media. Each platform has a unique way to help your brand grow and reach your customers. 
  INTRODUCTION Social media platforms have become more than just a way to keep in contact with your family and friends. These platforms have evolved into something that can make or break your company. With social media platforms, you are able to target your exact audience and customer base with just a few clicks. However, it’s important to know that not all platforms are created equal! Each platform has something unique and special that differs from all the others. These...
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Pros and Cons of Marketplace Platforms

So you’re a retailer. Where should you sell? In an established online marketplace, or in a store of your own? You can find an overview of all the various types of retail avenues here, but today we want to provide you with the pros and cons of all your options, so you can make the best choice for yourself and your business!  
So you’re a retailer. Where should you sell? In an established online marketplace, or in a store of your own? You can find an overview of all the various types of retail avenues here, but today we want to provide you with the pros and cons of all your options, so you can make the best choice for yourself and your business!   Online StorePROS: Ownership: If you own the store, you also own the traffic. This opens up new opportunities...
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The Unboxing Experience: How Premium Packaging Can B...

You’ve probably heard the term “unboxing”—quite simply, unboxing is the practice of filming or taking a photo of yourself opening a package from an e-commerce brand and sharing that video on the internet, typically to YouTube or social media. 
You’ve probably heard the term “unboxing”—quite simply, unboxing is the practice of filming or taking a photo of yourself opening a package from an e-commerce brand and sharing that video on the internet, typically to YouTube or social media.  It’s a simple premise that anyone with a camera phone can easily participate in. And for e-commerce brands, the payoff can be absolutely massive: Providing your customers with a great unboxing experience can boost your content marketing efforts, drive engagement, increase...
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Super Bowl vs. Social Media? Coca-Cola Shows Us How ...

Raise your hand if you tuned in to the Super Bowl for the commercials. No shame: You’re not alone (and with LIII snagging the distinction of lowest-scoring Super Bowl in the game’s history, we don’t blame you!). 

You may have noticed that this year Coca-Cola took a different approach to their game day advertising. Typically an industry heavyweight with several multi-million-dollar game time spots, this year the company opted to air its commercial just before kickoff rather than during the game. 
  Raise your hand if you tuned in to the Super Bowl for the commercials. No shame: You’re not alone (and with LIII snagging the distinction of lowest-scoring Super Bowl in the game’s history, we don’t blame you!). You may have noticed that this year Coca-Cola took a different approach to their game day advertising. Typically an industry heavyweight with several multi-million-dollar game time spots, this year the company opted to air its commercial just before kickoff rather than during...
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Sustainable Packaging Material: How Air Cushions Fit In

Plastic is probably not the first thing that comes to mind when you think of sustainability. Did you know, though, that when it comes to protecting what matters, air cushion films are one of the best sustainable packaging options available on the current market? Contrary to popular belief, inflatable plastic films are one of the [...]

Plastic is probably not the first thing that comes to mind when you think of sustainability. Did you know, though, that when it comes to protecting what matters, air cushion films are one of the best sustainable packaging options available on the current market? Contrary to popular belief, inflatable plastic films are one of the greenest choices available when it comes to protective packaging – doubly so if you buy a biodegradable variant. It might sound counterintuitive to think of...
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Physical Grocery in a Virtual World: How to Stay Com...

So much of our lives happen on the Internet. We work, communicate with friends, watch movies and TV, read books, listen to the radio, and even shop - and that increasingly includes online grocery shopping. While we don't think traditional physical grocery stores are in danger, companies that incorporate popular ecommerce techniques are quickly gaining [...]

So much of our lives happen on the Internet. We work, communicate with friends, watch movies and TV, read books, listen to the radio, and even shop – and that increasingly includes online grocery shopping. While we don’t think traditional physical grocery stores are in danger, companies that incorporate popular ecommerce techniques are quickly gaining ground with customers that demand online options. Food delivery is nothing new. In the past, we relied on delivery for basic necessities like milk and...
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Ecommerce Explained: How to Succeed Online

In this world filled with ecommerce giants like Amazon, how are smaller businesses supposed to keep up? For many, the answer is joining the big leagues. Ecommerce is an exciting opportunity for businesses large and small. All it takes to get started is a bit of effort and the right information. It can be a [...]

In this world filled with ecommerce giants like Amazon, how are smaller businesses supposed to keep up? For many, the answer is joining the big leagues. Ecommerce is an exciting opportunity for businesses large and small. All it takes to get started is a bit of effort and the right information. It can be a confusing journey, but we are here to help. So, what is ecommerce? One broad definition is any transaction of goods that takes place online. Ecommerce...
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Building Brand Reputation Through Business Partnerships

Lay’s Potato chips wants to put an even bigger smile on your face. A packaging campaign in early 2018 included the smiling faces of real customers and the logo of nonprofit organization, Operation Smile. Lay’s co-branded packaging with Operation Smile fulfilled two goals - connecting with consumers, especially millennials, and completing a charitable giving campaign. With every [...]

Lay’s Potato chips wants to put an even bigger smile on your face. A packaging campaign in early 2018 included the smiling faces of real customers and the logo of nonprofit organization, Operation Smile. Lay’s co-branded packaging with Operation Smile fulfilled two goals – connecting with consumers, especially millennials, and completing a charitable giving campaign. With every bag purchased during the promotion, Lay’s donated up to $1 million to Operation Smile. Partnerships like this one are great for community building and brand...
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Online Grocery’s History and Future

The Internet is constantly proving that anything is possible. When ecommerce was new, online grocery shopping may have seemed logistically impossible. Now online grocery is a convenience that continues to take center stage in making lives easier and healthier. We live in the age of instant gratification. When we want something, we expect it in [...]

The Internet is constantly proving that anything is possible. When ecommerce was new, online grocery shopping may have seemed logistically impossible. Now online grocery is a convenience that continues to take center stage in making lives easier and healthier. We live in the age of instant gratification. When we want something, we expect it in seconds. We even get annoyed when a website page takes a bit longer than normal to load. To us, it’s all about time, our precious,...
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Creating the Perfect Package

In today’s world, there are millions and millions of products vying for your attention. So how is one to choose? When it comes down to it, what are the deciding factors between a product bought, and a product left behind? The way a product is marketed has a lot to do with how it sells. [...]

 

In today’s world, there are millions and millions of products vying for your attention. So how is one to choose? When it comes down to it, what are the deciding factors between a product bought, and a product left behind? The way a product is marketed has a lot to do with how it sells. The look, feel, accessibility, convenience, and so many other aspects of a product all go into what makes the perfect package and, in the end,...
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How to Grow an Online Business

Buying and selling products online is nothing new, but the ability to grow your business so it reaches new heights may be. Your business is more than just uploading products to the internet and hoping for the best. It takes skill, research, and patience to push your company to the next level online. You did [...]

 

Buying and selling products online is nothing new, but the ability to grow your business so it reaches new heights may be. Your business is more than just uploading products to the internet and hoping for the best. It takes skill, research, and patience to push your company to the next level online. You did it! You thought of an idea, created your own product or service, and have decided to take it to the next level. Putting your business...
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Welcome to the Fourth Industrial Revolution

Ecommerce continues to act as an upsetting force throughout the industrial world, prompting rapid advances in technology and the way we conduct business. The most recent upheaval a merger between nationwide drugstore chain CVS and Aetna, one of America’s largest healthcare providers. As other corporations like Amazon and UPS change the status quo in their [...]

Ecommerce continues to act as an upsetting force throughout the industrial world, prompting rapid advances in technology and the way we conduct business. The most recent upheaval a merger between nationwide drugstore chain CVS and Aetna, one of America’s largest healthcare providers. As other corporations like Amazon and UPS change the status quo in their respective industries, they’re shaking the very foundations of our economy. The 1800s, the early 1900s, and post-1980s each represent a turning point for technology in...
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