Owning your own business in the 21st Century is a whole different ballpark from what it was like even just 20 years ago. On top of managing sales, products, expenses, and shipping, the savvy entrepreneur also needs to keep up on the ever-evolving vocabulary of the Internet economy. Of all the words and phrases to remember, there’s two that, on their own can make or break your business: if you haven’t guessed by now, those words are none other than...