Induction sealing technology is a widespread packaging technique, used in industries from pharmaceuticals to food production. There’s an interesting process behind those little foil seals on the necks of bottles, and some even more interesting history. Let’s take a look. It was 1982 in Chicago, and a string of inexplicable deaths had the city on [...]

While Amazon Marketplace seems like a good idea when taken at face value, there have been widespread gripes from private and commercial sellers using the program. With that in mind, let’s look at what Amazon is doing well, what third-party sellers are complaining about, and what can possibly be done to alleviate the problems that [...]

Sales and marketing go hand in hand. Needless to say, it is pretty hard to have one without the other. That’s why we put together this list of books to help you navigate a range of marketing tactics from the standard and steady to the new and improved. Customer Service Modern marketing lives on the [...]

In a world that increasingly prefers to shop online, our changing habits in how we purchase goods and service are having an effect on the way we eat. Restaurants, intent on catering to the modern customer, are employing things like automated ordering and augmented reality into their dining experience. Not to mention even credit cards [...]

We live in an age dominated by meme culture. New pictures, videos, and ideas are gaining popularity and spreading like wildfire in a matter of days. For anyone involved in advertising, this might seem like a dream come true. It’s exactly what anyone wants for their product - instant, cheap, large-scale marketing campaigns that essentially [...]

We’ve already covered what distributed order management is in one of our earlier posts. What we haven’t talked about, however, is how implementing it in your current logistics infrastructure is essential to success in the 21st century marketplace. And of course, like most innovation, the sooner you hop on this train before your competitors, the [...]

When we think of recycling, we often break things down into a few main categories such as plastics, metals, and paper. As technology advances and more materials (and their variants) are created, the process of recycling them efficiently and effectively becomes challenging. Doubly so when no one's really sure what bin to toss them [...]

When it comes to packaging, it's not just about the material you use, but how you dress it up. Since products on display have only a few seconds to win over a potential buyer, presentation is everything. It represents your company, its people, and its values; it establishes expectations for product quality; and most importantly, it [...]