What Automated Stores Mean for Mobile Marketing

While digital retailing continues to encroach on physical retail’s territory, face-to-face shopping is not going down without a fight. Just as traditional business models must account for new technology and trends favoring automation, the processes that support those models such as mobile marketing must adapt to the times. Physical Retailing for Introverts Earlier this past [...]

While digital retailing continues to encroach on physical retail’s territory, face-to-face shopping is not going down without a fight. Just as traditional business models must account for new technology and trends favoring automation, the processes that support those models such as mobile marketing must adapt to the times. Physical Retailing for Introverts Earlier this past January, Amazon opened its first Amazon Go automated store in Seattle, Washington. In case you are unfamiliar with the concept, an automated store is exactly...
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The Rise of Voice Shopping

Voice recognition has been around for decades, but it wasn’t until Apple introduced Siri in 2011 along with its iPhone 4s that voice assistants entered the marketplace. The release of competitive technology from Google and Microsoft in the years following solidified that voice-activated tech was here to stay. The assistants -- ever-present on phones, computers, [...]

Voice recognition has been around for decades, but it wasn’t until Apple introduced Siri in 2011 along with its iPhone 4s that voice assistants entered the marketplace. The release of competitive technology from Google and Microsoft in the years following solidified that voice-activated tech was here to stay. The assistants — ever-present on phones, computers, and tablets — helped give directions, send messages, and search the web without major innovation until 2015 when the Amazon Echo was released to all customers...
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