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How to Streamline the Product Manufacturing Process

Sometimes the overall manufacturing process can slip through the cracks between product development and building a new business. Taking time to streamline the packaging and shipping processes and promoting communication between teams is crucial for your business to run smoothly. Streamlining your product assembly and design saves time, labor, and money. All it takes is [...]

Sometimes the overall manufacturing process can slip through the cracks between product development and building a new business. Taking time to streamline the packaging and shipping processes and promoting communication between teams is crucial for your business to run smoothly. Streamlining your product assembly and design saves time, labor, and money. All it takes is some planning, thinking ahead, and most importantly, communication. Without communication between your teams, no matter how small, the conveyor belt of all production will cease...

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Building Brand Reputation Through Business Partnerships

Lay’s Potato chips wants to put an even bigger smile on your face. A packaging campaign in early 2018 included the smiling faces of real customers and the logo of nonprofit organization, Operation Smile. Lay’s co-branded packaging with Operation Smile fulfilled two goals - connecting with consumers, especially millennials, and completing a charitable giving campaign. With every [...]

Lay’s Potato chips wants to put an even bigger smile on your face. A packaging campaign in early 2018 included the smiling faces of real customers and the logo of nonprofit organization, Operation Smile. Lay’s co-branded packaging with Operation Smile fulfilled two goals – connecting with consumers, especially millennials, and completing a charitable giving campaign. With every bag purchased during the promotion, Lay’s donated up to $1 million to Operation Smile. Partnerships like this one are great for community building and brand...

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Creating the Perfect Package

In today’s world, there are millions and millions of products vying for your attention. So how is one to choose? When it comes down to it, what are the deciding factors between a product bought, and a product left behind? The way a product is marketed has a lot to do with how it sells. [...]

 

In today’s world, there are millions and millions of products vying for your attention. So how is one to choose? When it comes down to it, what are the deciding factors between a product bought, and a product left behind? The way a product is marketed has a lot to do with how it sells. The look, feel, accessibility, convenience, and so many other aspects of a product all go into what makes the perfect package and, in the end,...

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Ecolabeling and the Culture of Sustainability

We have all heard of “going green,” or a “greener” way of living life, but what does that actually mean? Going green can be as simple as recycling or as involved as living a trash-free lifestyle. For companies, one way to go green is ecolabeling. Ecolabeling is a voluntary method of environmental performance certification that is [...]

We have all heard of “going green,” or a “greener” way of living life, but what does that actually mean? Going green can be as simple as recycling or as involved as living a trash-free lifestyle. For companies, one way to go green is ecolabeling. Ecolabeling is a voluntary method of environmental performance certification that is practiced around the world. You have more than likely seen ecolabeling before but may not have realized it. Examples include USDA Organic, Energy Star, Certified...

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Eating Green: Can You Trust the Terms?

Unless you’ve been living under a rock for the past decade, you know that sustainable, organic agriculture and local food are growing trends worldwide. In your local grocery store, there are likely entire sections filled with produce plastered with “local” and “organic” stickers that proclaim their benefits to body, environment, and community. It’s more expensive, [...]

Unless you’ve been living under a rock for the past decade, you know that sustainable, organic agriculture and local food are growing trends worldwide. In your local grocery store, there are likely entire sections filled with produce plastered with “local” and “organic” stickers that proclaim their benefits to body, environment, and community. It’s more expensive, but it’s natural to assume that buying from this selection has benefits that outweigh the extra cost. Today’s consumers love the idea of food that...

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Do You Know About Direct-Package Printing?

Hailed as the up-and-coming printing method, direct-package printing is primed to innovate the way we decorate packaging. By eliminating the need for labels, businesses can print directly on packages of any shape and size, opening limitless creative doors. But is it really all that it’s cracked up to be? You might have already heard about [...]

Hailed as the up-and-coming printing method, direct-package printing is primed to innovate the way we decorate packaging. By eliminating the need for labels, businesses can print directly on packages of any shape and size, opening limitless creative doors. But is it really all that it’s cracked up to be? You might have already heard about this method, though more than likely by a different name: digital direct-to-shape printing, direct object printing, and direct-to-container digital printing all refer to direct-package printing...

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