What 8 Different Social Media Platforms Can Do for Y...

When it comes to making the most out of your business, reach for the most obvious of things: social media. Each platform has a unique way to help your brand grow and reach your customers. 
  INTRODUCTION Social media platforms have become more than just a way to keep in contact with your family and friends. These platforms have evolved into something that can make or break your company. With social media platforms, you are able to target your exact audience and customer base with just a few clicks. However, it’s important to know that not all platforms are created equal! Each platform has something unique and special that differs from all the others. These...
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Building Brand Reputation Through Business Partnerships

Lay’s Potato chips wants to put an even bigger smile on your face. A packaging campaign in early 2018 included the smiling faces of real customers and the logo of nonprofit organization, Operation Smile. Lay’s co-branded packaging with Operation Smile fulfilled two goals - connecting with consumers, especially millennials, and completing a charitable giving campaign. With every [...]

Lay’s Potato chips wants to put an even bigger smile on your face. A packaging campaign in early 2018 included the smiling faces of real customers and the logo of nonprofit organization, Operation Smile. Lay’s co-branded packaging with Operation Smile fulfilled two goals – connecting with consumers, especially millennials, and completing a charitable giving campaign. With every bag purchased during the promotion, Lay’s donated up to $1 million to Operation Smile. Partnerships like this one are great for community building and brand...
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Creating the Perfect Package

In today’s world, there are millions and millions of products vying for your attention. So how is one to choose? When it comes down to it, what are the deciding factors between a product bought, and a product left behind? The way a product is marketed has a lot to do with how it sells. [...]

 

In today’s world, there are millions and millions of products vying for your attention. So how is one to choose? When it comes down to it, what are the deciding factors between a product bought, and a product left behind? The way a product is marketed has a lot to do with how it sells. The look, feel, accessibility, convenience, and so many other aspects of a product all go into what makes the perfect package and, in the end,...
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What Automated Stores Mean for Mobile Marketing

While digital retailing continues to encroach on physical retail’s territory, face-to-face shopping is not going down without a fight. Just as traditional business models must account for new technology and trends favoring automation, the processes that support those models such as mobile marketing must adapt to the times. Physical Retailing for Introverts Earlier this past [...]

While digital retailing continues to encroach on physical retail’s territory, face-to-face shopping is not going down without a fight. Just as traditional business models must account for new technology and trends favoring automation, the processes that support those models such as mobile marketing must adapt to the times. Physical Retailing for Introverts Earlier this past January, Amazon opened its first Amazon Go automated store in Seattle, Washington. In case you are unfamiliar with the concept, an automated store is exactly...
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Produce that Produces: The Effect of Digital Marketi...

There’s not much difference from one orange to another. Nevertheless, today’s consumers are inundated with options when shopping for ingredients for their next meal. It’s no longer enough for a grocery store to simply exist; to be successful, they need to convince potential customers that their produce is in some way superior to the selection [...]

There’s not much difference from one orange to another. Nevertheless, today’s consumers are inundated with options when shopping for ingredients for their next meal. It’s no longer enough for a grocery store to simply exist; to be successful, they need to convince potential customers that their produce is in some way superior to the selection offered across the street. As competition has evolved, so have the tools necessary to keep customers coming through the door. Dancing, sign-waving employees in banana...
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5 Books to Make You a Marketing Maverick

Sales and marketing go hand in hand. Needless to say, it is pretty hard to have one without the other. That’s why we put together this list of books to help you navigate a range of marketing tactics from the standard and steady to the new and improved. Customer Service Modern marketing lives on the [...]

Sales and marketing go hand in hand. Needless to say, it is pretty hard to have one without the other. That’s why we put together this list of books to help you navigate a range of marketing tactics from the standard and steady to the new and improved. Customer Service Modern marketing lives on the Internet, but the best way to make a positive impression is still good old customer service. Raving Fans: A Revolutionary Approach to Customer Service written...
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What’s All the Buzz About?: Amazon Prime Day in the ...

On July 11, Amazon hosted its third annual Prime Day, a day of exclusive deals for subscribers to Amazon’s membership service, Amazon Prime. If you opened the Internet that day, odds are you knew about it. News outlets from Forbes to Buzzfeed posted “What to Buy on Prime Day” lists, while outlets like Reuters News [...]

On July 11, Amazon hosted its third annual Prime Day, a day of exclusive deals for subscribers to Amazon’s membership service, Amazon Prime. If you opened the Internet that day, odds are you knew about it. News outlets from Forbes to Buzzfeed posted “What to Buy on Prime Day” lists, while outlets like Reuters News Agency, a division of Thomson Reuters, stuck to harder news. Facebook friends shared their recent purchases and television stations shared their tips and tricks for...
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Barrier to Entry: Is Ecommerce Investment Drying Up?

While ecommerce is definitely on the rise, as more people get a taste of the pie, others are less willing to fund them. Initially painted as "tech companies," people are less willing to invest in start-up retailers; as ecommerce becomes more commonplace, the less special it seems for capital investors. So what's the current investment market [...]

 

While ecommerce is definitely on the rise, as more people get a taste of the pie, others are less willing to fund them. Initially painted as “tech companies,” people are less willing to invest in start-up retailers; as ecommerce becomes more commonplace, the less special it seems for capital investors. So what’s the current investment market like to start up your own ecommerce venture and what are some ways to stay competitive right out of the gate? In the late ‘90s...
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What is 360 Degree Packaging?

In our second issue of PAK'R Magazine, we talked about some innovations in packaging that are on 2017's radar, one of which being tactile packaging -- that is, packaging you can feel and interact with beyond a standard box or plastic wrap. A start-up in Chicago is using a minimalist approach for vacuum-sealed beef, giving [...]

In our second issue of PAK’R Magazine, we talked about some innovations in packaging that are on 2017’s radar, one of which being tactile packaging — that is, packaging you can feel and interact with beyond a standard box or plastic wrap. A start-up in Chicago is using a minimalist approach for vacuum-sealed beef, giving customers a 360 degree view of a product while guaranteeing protection and product quality. In the heart of the Midwest, PRE Brands is attempting to...
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Viral Marketing: How Meme Culture is Making Sales

We live in an age dominated by meme culture. New pictures, videos, and ideas are gaining popularity and spreading like wildfire in a matter of days. For anyone involved in advertising, this might seem like a dream come true. It’s exactly what anyone wants for their product - instant, cheap, large-scale marketing campaigns that essentially [...]

We live in an age dominated by meme culture. New pictures, videos, and ideas are gaining popularity and spreading like wildfire in a matter of days. For anyone involved in advertising, this might seem like a dream come true. It’s exactly what anyone wants for their product – instant, cheap, large-scale marketing campaigns that essentially run themselves. However, actually getting a meme to launch – especially if your end goal is to sell a product – can be extremely difficult....
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9 Creative Food Packaging Designs to Inspire Your Ne...

When it comes to packaging, it's not just about the material you use, but how you dress it up. Since products on display have only a few seconds to win over a potential buyer, presentation is everything. It represents your company, its people, and its values; it establishes expectations for product quality; and most importantly, it [...]

When it comes to packaging, it’s not just about the material you use, but how you dress it up. Since products on display have only a few seconds to win over a potential buyer, presentation is everything. It represents your company, its people, and its values; it establishes expectations for product quality; and most importantly, it entices new customers and helps retain old ones. No matter how long you’ve been in business, the most successful brands evolve alongside the ever-changing market....
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