When it comes to packaging, it’s not just about the material you use, but how you dress it up. Since products on display have only a few seconds to win over a potential buyer, presentation is everything. It represents your company, its people, and its values; it establishes expectations for product quality; and most importantly, it entices new customers and helps retain old ones. No matter how long you’ve been in business, the most successful brands evolve alongside the ever-changing market....