Pack Anything For Safe Shipping With These Methods

When you take the time to pack your products correctly, you are not only protecting the product—you are signaling to your customer that you care about them and the experience they have with your company. Similarly, a broken or damaged product will set you back in more ways than one. Customers won’t want to buy [...]

When you take the time to pack your products correctly, you are not only protecting the product—you are signaling to your customer that you care about them and the experience they have with your company. Similarly, a broken or damaged product will set you back in more ways than one. Customers won’t want to buy from you again, trust is lost, and they will likely want to send you back the damaged product at your cost. So, how do you...
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Building Brand Reputation Through Business Partnerships

Lay’s Potato chips wants to put an even bigger smile on your face. A packaging campaign in early 2018 included the smiling faces of real customers and the logo of nonprofit organization, Operation Smile. Lay’s co-branded packaging with Operation Smile fulfilled two goals - connecting with consumers, especially millennials, and completing a charitable giving campaign. With every [...]

Lay’s Potato chips wants to put an even bigger smile on your face. A packaging campaign in early 2018 included the smiling faces of real customers and the logo of nonprofit organization, Operation Smile. Lay’s co-branded packaging with Operation Smile fulfilled two goals – connecting with consumers, especially millennials, and completing a charitable giving campaign. With every bag purchased during the promotion, Lay’s donated up to $1 million to Operation Smile. Partnerships like this one are great for community building and brand...
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Creating the Perfect Package

In today’s world, there are millions and millions of products vying for your attention. So how is one to choose? When it comes down to it, what are the deciding factors between a product bought, and a product left behind? The way a product is marketed has a lot to do with how it sells. [...]

 

In today’s world, there are millions and millions of products vying for your attention. So how is one to choose? When it comes down to it, what are the deciding factors between a product bought, and a product left behind? The way a product is marketed has a lot to do with how it sells. The look, feel, accessibility, convenience, and so many other aspects of a product all go into what makes the perfect package and, in the end,...
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What on Earth are Metallized Films?

When people think of packaging, it’s easy to think that most materials are homogeneous (that is, the same type of material throughout): you have plastic films, metal foils, and paper and cardboard packaging, all straightforward and rather basic on their own. However, this is the 21st century, an era of scientific innovation spurred on by [...]

 

When people think of packaging, it’s easy to think that most materials are homogeneous (that is, the same type of material throughout): you have plastic films, metal foils, and paper and cardboard packaging, all straightforward and rather basic on their own. However, this is the 21st century, an era of scientific innovation spurred on by efficiency and sustainability. One such hybrid packaging material comes in the form of metallized films, polymer products embedded with a layer of metal to grant an...
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9 Creative Food Packaging Designs to Inspire Your Ne...

When it comes to packaging, it's not just about the material you use, but how you dress it up. Since products on display have only a few seconds to win over a potential buyer, presentation is everything. It represents your company, its people, and its values; it establishes expectations for product quality; and most importantly, it [...]

When it comes to packaging, it’s not just about the material you use, but how you dress it up. Since products on display have only a few seconds to win over a potential buyer, presentation is everything. It represents your company, its people, and its values; it establishes expectations for product quality; and most importantly, it entices new customers and helps retain old ones. No matter how long you’ve been in business, the most successful brands evolve alongside the ever-changing market....
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Saltwater Brewery and the Quest for Clean Oceans

When it comes to sustainable packaging, less is more. Of course, when you're cutting down on waste, a little creativity and imagination are needed to make it work. We've shared some pretty cool ideas other companies have come up with to minimize their carbon footprint. Today, however, we'll be talking about a Florida brewery that's been making some [...]

When it comes to sustainable packaging, less is more. Of course, when you’re cutting down on waste, a little creativity and imagination are needed to make it work. We’ve shared some pretty cool ideas other companies have come up with to minimize their carbon footprint. Today, however, we’ll be talking about a Florida brewery that’s been making some waves with its own eco-friendly packaging. Saltwater Brewery, much like other manufacturers of fine alcoholic beverages, has a commitment to producing a high quality product....
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10 Cool Sustainable Packaging Concepts

Sometimes great logistics are less about getting your products to your customers and more about what you wrap your products in. While the old adage about not judging books on their covers may be true when it comes to literature or a house with poorly maintained siding, the same can’t be said about bland packaging. [...]

Sometimes great logistics are less about getting your products to your customers and more about what you wrap your products in. While the old adage about not judging books on their covers may be true when it comes to literature or a house with poorly maintained siding, the same can’t be said about bland packaging. In fact, now more than ever, retailers big and small have been taking the opportunity to transform their packaging into creative brand statements while cutting...
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