When you take the time to pack your products correctly, you are not only protecting the product—you are signaling to your customer that you care about them and the experience they have with your company. Similarly, a broken or damaged product will set you back in more ways than one. Customers won’t want to buy [...]

In today’s world, there are millions and millions of products vying for your attention. So how is one to choose? When it comes down to it, what are the deciding factors between a product bought, and a product left behind? The way a product is marketed has a lot to do with how it sells. [...]

When people think of packaging, it’s easy to think that most materials are homogeneous (that is, the same type of material throughout): you have plastic films, metal foils, and paper and cardboard packaging, all straightforward and rather basic on their own. However, this is the 21st century, an era of scientific innovation spurred on by [...]

When it comes to packaging, it's not just about the material you use, but how you dress it up. Since products on display have only a few seconds to win over a potential buyer, presentation is everything. It represents your company, its people, and its values; it establishes expectations for product quality; and most importantly, it [...]

Sometimes great logistics are less about getting your products to your customers and more about what you wrap your products in. While the old adage about not judging books on their covers may be true when it comes to literature or a house with poorly maintained siding, the same can’t be said about bland packaging. [...]