Super Bowl vs. Social Media? Coca-Cola Shows Us How ...

Raise your hand if you tuned in to the Super Bowl for the commercials. No shame: You’re not alone (and with LIII snagging the distinction of lowest-scoring Super Bowl in the game’s history, we don’t blame you!). 

You may have noticed that this year Coca-Cola took a different approach to their game day advertising. Typically an industry heavyweight with several multi-million-dollar game time spots, this year the company opted to air its commercial just before kickoff rather than during the game. 
  Raise your hand if you tuned in to the Super Bowl for the commercials. No shame: You’re not alone (and with LIII snagging the distinction of lowest-scoring Super Bowl in the game’s history, we don’t blame you!). You may have noticed that this year Coca-Cola took a different approach to their game day advertising. Typically an industry heavyweight with several multi-million-dollar game time spots, this year the company opted to air its commercial just before kickoff rather than during...
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Pack Anything For Safe Shipping With These Methods

When you take the time to pack your products correctly, you are not only protecting the product—you are signaling to your customer that you care about them and the experience they have with your company. Similarly, a broken or damaged product will set you back in more ways than one. Customers won’t want to buy [...]

When you take the time to pack your products correctly, you are not only protecting the product—you are signaling to your customer that you care about them and the experience they have with your company. Similarly, a broken or damaged product will set you back in more ways than one. Customers won’t want to buy from you again, trust is lost, and they will likely want to send you back the damaged product at your cost. So, how do you...
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How to Streamline the Product Manufacturing Process

Sometimes the overall manufacturing process can slip through the cracks between product development and building a new business. Taking time to streamline the packaging and shipping processes and promoting communication between teams is crucial for your business to run smoothly. Streamlining your product assembly and design saves time, labor, and money. All it takes is [...]

Sometimes the overall manufacturing process can slip through the cracks between product development and building a new business. Taking time to streamline the packaging and shipping processes and promoting communication between teams is crucial for your business to run smoothly. Streamlining your product assembly and design saves time, labor, and money. All it takes is some planning, thinking ahead, and most importantly, communication. Without communication between your teams, no matter how small, the conveyor belt of all production will cease...
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Building Brand Reputation Through Business Partnerships

Lay’s Potato chips wants to put an even bigger smile on your face. A packaging campaign in early 2018 included the smiling faces of real customers and the logo of nonprofit organization, Operation Smile. Lay’s co-branded packaging with Operation Smile fulfilled two goals - connecting with consumers, especially millennials, and completing a charitable giving campaign. With every [...]

Lay’s Potato chips wants to put an even bigger smile on your face. A packaging campaign in early 2018 included the smiling faces of real customers and the logo of nonprofit organization, Operation Smile. Lay’s co-branded packaging with Operation Smile fulfilled two goals – connecting with consumers, especially millennials, and completing a charitable giving campaign. With every bag purchased during the promotion, Lay’s donated up to $1 million to Operation Smile. Partnerships like this one are great for community building and brand...
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Creating the Perfect Package

In today’s world, there are millions and millions of products vying for your attention. So how is one to choose? When it comes down to it, what are the deciding factors between a product bought, and a product left behind? The way a product is marketed has a lot to do with how it sells. [...]

 

In today’s world, there are millions and millions of products vying for your attention. So how is one to choose? When it comes down to it, what are the deciding factors between a product bought, and a product left behind? The way a product is marketed has a lot to do with how it sells. The look, feel, accessibility, convenience, and so many other aspects of a product all go into what makes the perfect package and, in the end,...
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2018 Rings in New Trends in Packaging Design

At the end of 2017, Packaging Digest shared their predictions for 2018’s biggest design trends in the packaging industry. Packaging Digest predicts saying “ba-bye” to “overly masculine packaging graphics, tiny type and boring colors” and asserts that small consumer packaged goods companies (“small” is defined as those with annual sales of less than $1 billion) [...]

At the end of 2017, Packaging Digest shared their predictions for 2018’s biggest design trends in the packaging industry. Packaging Digest predicts saying “ba-bye” to “overly masculine packaging graphics, tiny type and boring colors” and asserts that small consumer packaged goods companies (“small” is defined as those with annual sales of less than $1 billion) will have an opportunity to compete with industry giants. Packaging design is unquestionably one of the most dynamic, shifting, engaging, and generally “fun” aspects of...
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The Benefits of Sustainable Packaging

Cost and a lack of scalable innovations are barriers for sustainable business strategies, though there are many benefits to minimizing your footprint that exceed the expense. Thinking outside the box when it comes to your company’s packaging and shipping processes can keep your budget in the black while keeping the rest of the world green. [...]

Cost and a lack of scalable innovations are barriers for sustainable business strategies, though there are many benefits to minimizing your footprint that exceed the expense. Thinking outside the box when it comes to your company’s packaging and shipping processes can keep your budget in the black while keeping the rest of the world green. The packaging industry is one of connections and community. We touch millions of lives on a daily basis, protecting your goods as they move from...
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Strength in Unity: An Overview of Hybrid Packaging M...

For millennia, humans have been combining elements and materials together to maximize their strengths and minimize their weaknesses. It’s no different in the packaging industry, where hybrid packaging and multi-layered materials are found nearly everywhere. Homer’s Iliad is the earliest description of the Chimera, a terrifying mythical beast. In the epic poem, it’s described as [...]

 

For millennia, humans have been combining elements and materials together to maximize their strengths and minimize their weaknesses. It’s no different in the packaging industry, where hybrid packaging and multi-layered materials are found nearly everywhere. Homer’s Iliad is the earliest description of the Chimera, a terrifying mythical beast. In the epic poem, it’s described as “a thing of immortal make, not human, lion-fronted and snake behind, a goat in the middle, and snorting out the breath of the terrible flame...
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What is 360 Degree Packaging?

In our second issue of PAK'R Magazine, we talked about some innovations in packaging that are on 2017's radar, one of which being tactile packaging -- that is, packaging you can feel and interact with beyond a standard box or plastic wrap. A start-up in Chicago is using a minimalist approach for vacuum-sealed beef, giving [...]

In our second issue of PAK’R Magazine, we talked about some innovations in packaging that are on 2017’s radar, one of which being tactile packaging — that is, packaging you can feel and interact with beyond a standard box or plastic wrap. A start-up in Chicago is using a minimalist approach for vacuum-sealed beef, giving customers a 360 degree view of a product while guaranteeing protection and product quality. In the heart of the Midwest, PRE Brands is attempting to...
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Do You Know About Direct-Package Printing?

Hailed as the up-and-coming printing method, direct-package printing is primed to innovate the way we decorate packaging. By eliminating the need for labels, businesses can print directly on packages of any shape and size, opening limitless creative doors. But is it really all that it’s cracked up to be? You might have already heard about [...]

Hailed as the up-and-coming printing method, direct-package printing is primed to innovate the way we decorate packaging. By eliminating the need for labels, businesses can print directly on packages of any shape and size, opening limitless creative doors. But is it really all that it’s cracked up to be? You might have already heard about this method, though more than likely by a different name: digital direct-to-shape printing, direct object printing, and direct-to-container digital printing all refer to direct-package printing...
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9 Creative Food Packaging Designs to Inspire Your Ne...

When it comes to packaging, it's not just about the material you use, but how you dress it up. Since products on display have only a few seconds to win over a potential buyer, presentation is everything. It represents your company, its people, and its values; it establishes expectations for product quality; and most importantly, it [...]

When it comes to packaging, it’s not just about the material you use, but how you dress it up. Since products on display have only a few seconds to win over a potential buyer, presentation is everything. It represents your company, its people, and its values; it establishes expectations for product quality; and most importantly, it entices new customers and helps retain old ones. No matter how long you’ve been in business, the most successful brands evolve alongside the ever-changing market....
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10 Cool Sustainable Packaging Concepts

Sometimes great logistics are less about getting your products to your customers and more about what you wrap your products in. While the old adage about not judging books on their covers may be true when it comes to literature or a house with poorly maintained siding, the same can’t be said about bland packaging. [...]

Sometimes great logistics are less about getting your products to your customers and more about what you wrap your products in. While the old adage about not judging books on their covers may be true when it comes to literature or a house with poorly maintained siding, the same can’t be said about bland packaging. In fact, now more than ever, retailers big and small have been taking the opportunity to transform their packaging into creative brand statements while cutting...
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