In a recent post, we mentioned Google Express as an up-and-coming challenger to Amazon’s tight grasp on ecommerce in the U.S. Despite Google’s own ubiquitous brand, many consumers either haven’t heard of it or don’t know how it works. Google is a household name. It’s a noun, a verb, and likely your browser homepage. Publicity is fantastic; getting your company name accepted into the Oxford Dictionary as a synonym for ‘search’ is an entrepreneur’s wildest dream. For years, Google has...