While ecommerce is definitely on the rise, as more people get a taste of the pie, others are less willing to fund them. Initially painted as “tech companies,” people are less willing to invest in start-up retailers; as ecommerce becomes more commonplace, the less special it seems for capital investors. So what’s the current investment market like to start up your own ecommerce venture and what are some ways to stay competitive right out of the gate? In the late ‘90s...