Biodegradable vs. Bioplastics: What’s the Difference?

Plastic that breaks down in weeks rather than centuries sounds fantastic. As concerns over plastic waste mount, the biodegradable plastics industry is growing rapidly coming up with all sorts of alternatives. However, it’s not as simple as simply throwing these new plastics in your backyard and letting nature take its course. By now, no one [...]

 

Plastic that breaks down in weeks rather than centuries sounds fantastic. As concerns over plastic waste mount, the biodegradable plastics industry is growing rapidly coming up with all sorts of alternatives. However, it’s not as simple as simply throwing these new plastics in your backyard and letting nature take its course. By now, no one denies that humanity has a plastic problem on our hands. At FP International, we think about this issue often, keeping innovation and sustainability at the...
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7 Ways to Reduce Shipping Costs

When it comes to cutting costs, make sure to think about shipping and all the costs associated with it. There are plenty of ways to make it a little bit cheaper so you can continue to grow your business in other ways.

  Saving a little extra money can go a long way, but when you are in the depths of product and company development, how do you shave off some extra cash without disrupting the workflow?   INTRODUCTION  When you are looking for ways to cut down costs, what usually comes to mind? If shipping isn’t on your list, you are missing out. No matter how big or how small of a company you are, if you sell products online, you...
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Utilizing Influencers

Influencers are a wonderful tool to use when you need to reach a larger audience cost efficiently and creatively. They give your brand a voice and are a trusted source for people to go to if they are interested in your product. Not only do influencers give you a way to increase brand awareness, but they are also a wealth of knowledge when it comes to engagement and creative content.
  What is a Social Media Influencer? Being a social media influencer hasn’t always been a job, even though we tend to forget that. Before we get too into it, let’s break down what a social media influencer is, and what the point is with this new development in the world of selling products. A social media influencer is someone who has a following and is able to promote products in a way that increases sales not only for the...
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How To Ship Internationally

When you have a product that everyone wants, you are going to have to think outside of your comfort zone. Shipping internationally will open doors you never knew existed, and keep your company growing, thriving, and reaching goal after goal. 
Well, well, well. Look at you go! You have reached the point where shipping internationally has become an option. That’s a big feat, so first take a minute to congratulate yourself. Not everything gets to share their products across seas. Now that you have given yourself a high-five, let’s start the real adventure. In the below article, we will be going through six key steps that will help you be the best internationally shipper out there. Grab a notepad, and...
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How Packaging Can Keep Customers Happy

How does one keep customers happy and coming back for more? One way is through packaging. 
  If you have been in business for long enough, you know how hard it is to get customers—and how it's even harder to keep them. When people have thousands of products to choose from, and even more thoughts swirling through their head, how do you grab a customer and save them for life? It’s a question that every single successful business person has to think about it. Sure, your product may be great, and you may have everything to...
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How to Appeal to the Modern Consumer Through Packaging

With thousands of products on the shelf, how can you target your brand to the right consumer and how do you make it stand out? Sometimes the best way to stand out is through special add-ons to your product
    What can you give consumers that no other brand can? How do you step outside the normal and into a world that draws and attracts as well as keeps modern consumers, especially in today’s world where attention spans are virtually non-existent? These are necessary questions you need to ask yourself as you embark on creating product packaging that has the ability to withstand the ultimate test: the opinion of your consumers.  Simple ways to make your product stand...
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What 8 Different Social Media Platforms Can Do for Y...

When it comes to making the most out of your business, reach for the most obvious of things: social media. Each platform has a unique way to help your brand grow and reach your customers. 
  INTRODUCTION Social media platforms have become more than just a way to keep in contact with your family and friends. These platforms have evolved into something that can make or break your company. With social media platforms, you are able to target your exact audience and customer base with just a few clicks. However, it’s important to know that not all platforms are created equal! Each platform has something unique and special that differs from all the others. These...
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Younger Generations Are Creating Growing Demand for ...

What does luxury mean to Millennials and Gen Z? For one, it’s sustainable. “Luxury” is no longer spelled out by fur coats and leather handbags, instead, we’re seeing a shift into companies that prize sustainability, eco-friendliness, low carbon footprints, and so on. 
It shouldn’t come as a surprise to anyone that Industry demographics are changing: For example, Millennials and Gen Z now account for about 30% of luxury shoppers and will represent 45% of the market by 2025. Luxury brands need to account for the preferences and shopping habits of these younger generations, who are more eco-conscious and more digital - but also less loyal.  So what does luxury mean to Millennials and Gen Z? For one, it’s sustainable. “Luxury” is no...
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How to Incorporate Sustainability Into Your Brand—An...

There’s no question: sustainability is going mainstream. Companies can no longer afford to approach sustainability as a nice option or lofty goal - it’s time to proactively make sustainability core to business strategy, which in turn will drive innovation and engender enthusiasm and loyalty from employees, customers, suppliers, communities and investors. 
First, an example.  You and your team put time, effort, creativity, and innovation into your brand’s packaging. Finding the perfect materials, colors, fonts, text treatments, copy, imagery - it all entailed effort and intention. So when that packaging ends up on the side of the road, or on a beach, or in the middle of a suburban sidewalk, that packaging has turned from a unique and meaningful element of your brand’s image to...litter.    Product packaging continues to make its...
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The Third Component of Sustainability

Sustainability is about more than environmental impact. The concept and practice of sustainability, in fact, is three-pronged. 
Sustainability is about more than environmental impact. The concept and practice of sustainability, in fact, is three-pronged (or three-pillared, or a three-legged stool, and on and on).  Certainly, sustainability is environmental and economic, especially in the packaging value chain. These two pillars must be considered in every aspect of the industry, from raw material extraction and production, through package conversion and creation, to after-use recovery and solid waste scenarios. But there’s an oft-forgotten third dimension, and it’s just as critical...
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Pros and Cons of Marketplace Platforms

So you’re a retailer. Where should you sell? In an established online marketplace, or in a store of your own? You can find an overview of all the various types of retail avenues here, but today we want to provide you with the pros and cons of all your options, so you can make the best choice for yourself and your business!  
So you’re a retailer. Where should you sell? In an established online marketplace, or in a store of your own? You can find an overview of all the various types of retail avenues here, but today we want to provide you with the pros and cons of all your options, so you can make the best choice for yourself and your business!   Online StorePROS: Ownership: If you own the store, you also own the traffic. This opens up new opportunities...
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8 Ways to Pack anything For Safe Shipping

While packaging can be a very expensive element of shipping a product, it’s also one your customers will notice and either appreciate or...not. When you take the time to pack your products correctly, you are not only protecting the product—you are signaling to your customer that you care about them and the experience they have with your company. 
While packaging can be a very expensive element of shipping a product, it’s also one your customers will notice and either appreciate or...not. When you take the time to pack your products correctly, you are not only protecting the product—you are signaling to your customer that you care about them and the experience they have with your company. Similarly, a broken or damaged product will set you back in more ways than one. Customers won’t want to buy from you...
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