What Automated Stores Mean for Mobile Marketing

While digital retailing continues to encroach on physical retail’s territory, face-to-face shopping is not going down without a fight. Just as traditional business models must account for new technology and trends favoring automation, the processes that support those models such as mobile marketing must adapt to the times. Physical Retailing for Introverts Earlier this past [...]

While digital retailing continues to encroach on physical retail’s territory, face-to-face shopping is not going down without a fight. Just as traditional business models must account for new technology and trends favoring automation, the processes that support those models such as mobile marketing must adapt to the times. Physical Retailing for Introverts Earlier this past January, Amazon opened its first Amazon Go automated store in Seattle, Washington. In case you are unfamiliar with the concept, an automated store is exactly...
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It Came from Inside the Package: How Smart Packaging...

In an increasingly interconnected world, we’re relying more and more on our devices and the way they communicate with the objects around us. We’re seeing the advent of a world where we’re not only getting information from other humans and our computers - we’re getting it from the objects and devices that make up our [...]

In an increasingly interconnected world, we’re relying more and more on our devices and the way they communicate with the objects around us. We’re seeing the advent of a world where we’re not only getting information from other humans and our computers – we’re getting it from the objects and devices that make up our daily lives. The world of packaging is no exception, as smart technology is becoming able to provide us with live data to enhance every aspect...
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