Increasing Customer Loyalty With Shipping

In the world of ecommerce, shipping is so much more than moving items from point A to point B. In fact, a positive shipping experience helps to increase customer loyalty and brand recognition. A negative experience can have the opposite effect - turning customers, repeat or potential, off to your product. Shipping is one of [...]

In the world of ecommerce, shipping is so much more than moving items from point A to point B. In fact, a positive shipping experience helps to increase customer loyalty and brand recognition. A negative experience can have the opposite effect – turning customers, repeat or potential, off to your product. Shipping is one of the most important stages of the whole life cycle of an ecommerce business. It has a huge impact on overall user experience of your company....
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Ebay Seller Feedback: Improving Your Online Reputation

When you begin selling products on eBay you must familiarize yourself with a whole new world of online interaction. The Internet is a place where people (and customers) have become increasingly comfortable with voicing their opinions. When selling on eBay, these opinons come in as eBay seller feedback. In life, you were probably told that [...]

When you begin selling products on eBay you must familiarize yourself with a whole new world of online interaction. The Internet is a place where people (and customers) have become increasingly comfortable with voicing their opinions. When selling on eBay, these opinons come in as eBay seller feedback. In life, you were probably told that others’ opinons of you shouldn’t matter; to live your life regardless of what people may think. A great philosophy to practice in your personal life,...
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How to Streamline the Product Manufacturing Process

Sometimes the overall manufacturing process can slip through the cracks between product development and building a new business. Taking time to streamline the packaging and shipping processes and promoting communication between teams is crucial for your business to run smoothly. Streamlining your product assembly and design saves time, labor, and money. All it takes is [...]

Sometimes the overall manufacturing process can slip through the cracks between product development and building a new business. Taking time to streamline the packaging and shipping processes and promoting communication between teams is crucial for your business to run smoothly. Streamlining your product assembly and design saves time, labor, and money. All it takes is some planning, thinking ahead, and most importantly, communication. Without communication between your teams, no matter how small, the conveyor belt of all production will cease...
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Why Product Reviews Matter

Imagine your target customer. They’re in the market for a product like yours. Opening their web browser, they search. The search brings up your product, or maybe it doesn’t. Your potential customer compares options. What brands offer this product at what price? Are there different models available? What are the differences between them? They settle [...]

Imagine your target customer. They’re in the market for a product like yours. Opening their web browser, they search. The search brings up your product, or maybe it doesn’t. Your potential customer compares options. What brands offer this product at what price? Are there different models available? What are the differences between them? They settle on a product and purchase. So, did you get the business? If not, it may be because of product reviews. When Reviews Matter Most According...
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Interview: The Mount Bakery and the Importance of Su...

Farm-to-table is an increasingly important facet in local food economy that businesses are learning they can’t ignore. While some might consider it a strange movement that has no basis in cost-effectiveness, the Mount Bakery of Bellingham, Washington is a case that proves sourcing food locally not only builds their bottom line, but their bond with [...]

Farm-to-table is an increasingly important facet in local food economy that businesses are learning they can’t ignore. While some might consider it a strange movement that has no basis in cost-effectiveness, the Mount Bakery of Bellingham, Washington is a case that proves sourcing food locally not only builds their bottom line, but their bond with other people and businesses within their community. We have talked about the significant role farm-to-table has on local food economy. From providing people fresh meats,...
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5 Books to Make You a Marketing Maverick

Sales and marketing go hand in hand. Needless to say, it is pretty hard to have one without the other. That’s why we put together this list of books to help you navigate a range of marketing tactics from the standard and steady to the new and improved. Customer Service Modern marketing lives on the [...]

Sales and marketing go hand in hand. Needless to say, it is pretty hard to have one without the other. That’s why we put together this list of books to help you navigate a range of marketing tactics from the standard and steady to the new and improved. Customer Service Modern marketing lives on the Internet, but the best way to make a positive impression is still good old customer service. Raving Fans: A Revolutionary Approach to Customer Service written...
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What’s the Difference Between Ship-to-Store and Ship...

As people are ordering products online in record numbers, brick-and-mortar stores are slowly drifting to the wayside. Some crafty retailers, however, are trying to capitalize on the new digital trend by offering ship-to-store and ship-from-store services. But what exactly is the difference? You might recognize ship-to-store by a different name: in-store pickup. This business model [...]

As people are ordering products online in record numbers, brick-and-mortar stores are slowly drifting to the wayside. Some crafty retailers, however, are trying to capitalize on the new digital trend by offering ship-to-store and ship-from-store services. But what exactly is the difference? You might recognize ship-to-store by a different name: in-store pickup. This business model is when a retailer offers customers an online storefront where they can order products instead of browsing physical aisles. Orders are then processed at a central...
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