10 Tips to Build Your Customer Base

Building a customer base is probably one of the most intimidating aspects of launching a business, yet it is absolutely the most crucial. We've compiled a list of tips and tricks to start building that base - and your confidence along with it. 1. Find Your Why What is it about your product that gets [...]

Building a customer base is probably one of the most intimidating aspects of launching a business, yet it is absolutely the most crucial. We’ve compiled a list of tips and tricks to start building that base – and your confidence along with it. 1. Find Your Why What is it about your product that gets people on board and, once they’re interested, how do you keep them? This can be the most challenging aspect of starting a new business, especially...
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How to Choose a Shipping Carrier in Seven Steps

As an online retailer, shipping is an enormous component of your business. The way you choose to ship your packages determines their physical appearance, the care and speed with which they are delivered, and the journey they take on the way to your customers. You decide all these things and more when you choose a [...]

As an online retailer, shipping is an enormous component of your business. The way you choose to ship your packages determines their physical appearance, the care and speed with which they are delivered, and the journey they take on the way to your customers. You decide all these things and more when you choose a shipping carrier. When you sell online, your shipping provider plays an important role in customer satisfaction. But the process of finding a carrier you trust...
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MINI PAK’R Setup Basics

The MINI PAK'R is a great solution for ship-from-store operations, pack-and-ship operations, or small in-home businesses of all kinds. Use these quick set-up tips to start using your machine. If you're reading this blog, you might be familiar with FP International's MINI PAK'R machine. Welcome, and thanks for reading! If you've stumbled upon us through [...]

The MINI PAK’R is a great solution for ship-from-store operations, pack-and-ship operations, or small in-home businesses of all kinds. Use these quick set-up tips to start using your machine. If you’re reading this blog, you might be familiar with FP International’s MINI PAK’R machine. Welcome, and thanks for reading! If you’ve stumbled upon us through a search engine or by clicking a link, don’t go just yet! We can offer you an inside look at what the MINI PAK’R is,...
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Increasing Customer Loyalty With Shipping

In the world of ecommerce, shipping is so much more than moving items from point A to point B. In fact, a positive shipping experience helps to increase customer loyalty and brand recognition. A negative experience can have the opposite effect - turning customers, repeat or potential, off to your product. Shipping is one of [...]

In the world of ecommerce, shipping is so much more than moving items from point A to point B. In fact, a positive shipping experience helps to increase customer loyalty and brand recognition. A negative experience can have the opposite effect – turning customers, repeat or potential, off to your product. Shipping is one of the most important stages of the whole life cycle of an ecommerce business. It has a huge impact on overall user experience of your company....
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Sustainable Packaging Material: How Air Cushions Fit In

Plastic is probably not the first thing that comes to mind when you think of sustainability. Did you know, though, that when it comes to protecting what matters, air cushion films are one of the best sustainable packaging options available on the current market? Contrary to popular belief, inflatable plastic films are one of the [...]

Plastic is probably not the first thing that comes to mind when you think of sustainability. Did you know, though, that when it comes to protecting what matters, air cushion films are one of the best sustainable packaging options available on the current market? Contrary to popular belief, inflatable plastic films are one of the greenest choices available when it comes to protective packaging – doubly so if you buy a biodegradable variant. It might sound counterintuitive to think of...
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Physical Grocery in a Virtual World: How to Stay Com...

So much of our lives happen on the Internet. We work, communicate with friends, watch movies and TV, read books, listen to the radio, and even shop - and that increasingly includes online grocery shopping. While we don't think traditional physical grocery stores are in danger, companies that incorporate popular ecommerce techniques are quickly gaining [...]

So much of our lives happen on the Internet. We work, communicate with friends, watch movies and TV, read books, listen to the radio, and even shop – and that increasingly includes online grocery shopping. While we don’t think traditional physical grocery stores are in danger, companies that incorporate popular ecommerce techniques are quickly gaining ground with customers that demand online options. Food delivery is nothing new. In the past, we relied on delivery for basic necessities like milk and...
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Ecommerce Explained: How to Succeed Online

In this world filled with ecommerce giants like Amazon, how are smaller businesses supposed to keep up? For many, the answer is joining the big leagues. Ecommerce is an exciting opportunity for businesses large and small. All it takes to get started is a bit of effort and the right information. It can be a [...]

In this world filled with ecommerce giants like Amazon, how are smaller businesses supposed to keep up? For many, the answer is joining the big leagues. Ecommerce is an exciting opportunity for businesses large and small. All it takes to get started is a bit of effort and the right information. It can be a confusing journey, but we are here to help. So, what is ecommerce? One broad definition is any transaction of goods that takes place online. Ecommerce...
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Building Brand Reputation Through Business Partnerships

Lay’s Potato chips wants to put an even bigger smile on your face. A packaging campaign in early 2018 included the smiling faces of real customers and the logo of nonprofit organization, Operation Smile. Lay’s co-branded packaging with Operation Smile fulfilled two goals - connecting with consumers, especially millennials, and completing a charitable giving campaign. With every [...]

Lay’s Potato chips wants to put an even bigger smile on your face. A packaging campaign in early 2018 included the smiling faces of real customers and the logo of nonprofit organization, Operation Smile. Lay’s co-branded packaging with Operation Smile fulfilled two goals – connecting with consumers, especially millennials, and completing a charitable giving campaign. With every bag purchased during the promotion, Lay’s donated up to $1 million to Operation Smile. Partnerships like this one are great for community building and brand...
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Online Grocery’s History and Future

The Internet is constantly proving that anything is possible. When ecommerce was new, online grocery shopping may have seemed logistically impossible. Now online grocery is a convenience that continues to take center stage in making lives easier and healthier. We live in the age of instant gratification. When we want something, we expect it in [...]

The Internet is constantly proving that anything is possible. When ecommerce was new, online grocery shopping may have seemed logistically impossible. Now online grocery is a convenience that continues to take center stage in making lives easier and healthier. We live in the age of instant gratification. When we want something, we expect it in seconds. We even get annoyed when a website page takes a bit longer than normal to load. To us, it’s all about time, our precious,...
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How to Grow an Online Business

Buying and selling products online is nothing new, but the ability to grow your business so it reaches new heights may be. Your business is more than just uploading products to the internet and hoping for the best. It takes skill, research, and patience to push your company to the next level online. You did [...]

 

Buying and selling products online is nothing new, but the ability to grow your business so it reaches new heights may be. Your business is more than just uploading products to the internet and hoping for the best. It takes skill, research, and patience to push your company to the next level online. You did it! You thought of an idea, created your own product or service, and have decided to take it to the next level. Putting your business...
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Return of the Milkman?: The Future of Delivery

A recent Nielsen report on the future of grocery posed an intriguing question: Could the wave of the future be a blast from the past? Meet Your New Milkman From the report: “In the 1950s and ‘60s, home delivery of milk and other daily necessities was a staple for many families in North America and [...]

A recent Nielsen report on the future of grocery posed an intriguing question: Could the wave of the future be a blast from the past? Meet Your New Milkman From the report: “In the 1950s and ‘60s, home delivery of milk and other daily necessities was a staple for many families in North America and Europe. In some markets, the milkman never really went out of fashion. In India, for example, the concept of a merchant delivering groceries and household...
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What Automated Stores Mean for Mobile Marketing

While digital retailing continues to encroach on physical retail’s territory, face-to-face shopping is not going down without a fight. Just as traditional business models must account for new technology and trends favoring automation, the processes that support those models such as mobile marketing must adapt to the times. Physical Retailing for Introverts Earlier this past [...]

While digital retailing continues to encroach on physical retail’s territory, face-to-face shopping is not going down without a fight. Just as traditional business models must account for new technology and trends favoring automation, the processes that support those models such as mobile marketing must adapt to the times. Physical Retailing for Introverts Earlier this past January, Amazon opened its first Amazon Go automated store in Seattle, Washington. In case you are unfamiliar with the concept, an automated store is exactly...
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