As omnichannel and ecommerce continue to grow, so too do the offerings of what one can buy over the Internet. Food and fast-moving consumer goods are quickly taking over a decent market share, reaching almost $50 billion worldwide, with no indicator of slowing down anytime soon. According to a report from Kantar Worldpanel, the fast-moving [...]
As omnichannel and ecommerce continue to grow, so too do the offerings of what one can buy over the Internet. Food and fast-moving consumer goods are quickly taking over a decent market share, reaching almost $50 billion worldwide, with no indicator of slowing down anytime soon. According to a report from Kantar Worldpanel, the fast-moving consumer goods (or FMCG, which are defined as “processed foods, soft drinks, and toiletries that sell quickly at a relatively low cost”) market grew only...