Augmented Reality and Online Shopping

Starting as a gimmick with games and other apps, augmented reality will soon allow consumers to visualize products with their smartphones before they make a purchase. While the technology is still in its relative infancy, it stands to quickly become an ecommerce trend. You look around your room and see a familiar scene. The bed [...]

Starting as a gimmick with games and other apps, augmented reality will soon allow consumers to visualize products with their smartphones before they make a purchase. While the technology is still in its relative infancy, it stands to quickly become an ecommerce trend. You look around your room and see a familiar scene. The bed in which you dream of faraway lands; the desk, at which you pore over ponderous tomes; the chair, upon which is draped your favorite fuzzy...
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Amazon Alternatives: A Look At The Competition

Amazon makes up a dominant portion of our online sales -- so much so that we often don’t even bother looking beyond it to try and find better deals or more convenient service. Many businesses find it easier to simply sell through Amazon Marketplace rather than trying to compete on their own. However, there are [...]

Amazon makes up a dominant portion of our online sales — so much so that we often don’t even bother looking beyond it to try and find better deals or more convenient service. Many businesses find it easier to simply sell through Amazon Marketplace rather than trying to compete on their own. However, there are still companies fighting for sunlight that offer either a superior alternative to Amazon, or simply an enhanced experience on the Amazon website itself. With Amazon delivering...
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