What 8 Different Social Media Platforms Can Do for Y...

When it comes to making the most out of your business, reach for the most obvious of things: social media. Each platform has a unique way to help your brand grow and reach your customers. 
  INTRODUCTION Social media platforms have become more than just a way to keep in contact with your family and friends. These platforms have evolved into something that can make or break your company. With social media platforms, you are able to target your exact audience and customer base with just a few clicks. However, it’s important to know that not all platforms are created equal! Each platform has something unique and special that differs from all the others. These...
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Pros and Cons of Marketplace Platforms

So you’re a retailer. Where should you sell? In an established online marketplace, or in a store of your own? You can find an overview of all the various types of retail avenues here, but today we want to provide you with the pros and cons of all your options, so you can make the best choice for yourself and your business!  
So you’re a retailer. Where should you sell? In an established online marketplace, or in a store of your own? You can find an overview of all the various types of retail avenues here, but today we want to provide you with the pros and cons of all your options, so you can make the best choice for yourself and your business!   Online StorePROS: Ownership: If you own the store, you also own the traffic. This opens up new opportunities...
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8 Ways to Pack anything For Safe Shipping

While packaging can be a very expensive element of shipping a product, it’s also one your customers will notice and either appreciate or...not. When you take the time to pack your products correctly, you are not only protecting the product—you are signaling to your customer that you care about them and the experience they have with your company. 
While packaging can be a very expensive element of shipping a product, it’s also one your customers will notice and either appreciate or...not. When you take the time to pack your products correctly, you are not only protecting the product—you are signaling to your customer that you care about them and the experience they have with your company. Similarly, a broken or damaged product will set you back in more ways than one. Customers won’t want to buy from you...
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Your Complete Guide to Shipping From Home

Ecommerce of all sizes involves a shipping component: if customers aren’t purchasing physical products in a physical store, they need a way to receive them somehow. Large companies have the benefit of warehouses and dedicated shipping teams or partnerships with large shipping organizations. But if you’re a small business, you might consider shipping from home as a viable option for order fulfillment—and it is, especially with the help of the MINI PAK’R and related products
Ecommerce of all sizes involves a shipping component: if customers aren’t purchasing physical products in a physical store, they need a way to receive them somehow. Large companies have the benefit of warehouses and dedicated shipping teams or partnerships with large shipping organizations. But if you’re a small business, you might consider shipping from home as a viable option for order fulfillment—and it is, especially with the help of the MINI PAK’R and related products.  Shipping products from home involves...
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Is Package Damage Impacting Your Bottom Line?

E-commerce retailers and manufacturers put in a significant amount of effort and investment making sure the products they produce meet quality and performance goals. However, if insufficient packaging protection results in customers receiving your product in damaged, broken and/or non-functioning condition, the impact to your brand’s profit margin can be significant. 
E-commerce retailers and manufacturers put in a significant amount of effort and investment making sure the products they produce meet quality and performance goals. However, if insufficient packaging protection results in customers receiving your product in damaged, broken and/or non-functioning condition, the impact to your brand’s profit margin can be significant.  A single return can easily incur hundreds of dollars in added costs, and the loss of future orders based on an unhappy customers’ negative experience can add up to...
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Looking Ahead to the Future of Ship-From-Home

Ship-from-home is here to stay. 

The Internet—and increasingly, social media—is transforming the retail landscape, enabling hundreds of thousands of people to make a part- or even full-time income from selling merchandise of all kinds via their own websites or sites like Ebay, Etsy, and Amazon. One of the most critical elements of this burgeoning business is the shipping.

As shipping from home becomes increasingly prevalent, it’s also growing increasingly trendy—and competitive. 

Ship-from-home is here to stay.  The Internet—and increasingly, social media—is transforming the retail landscape, enabling hundreds of thousands of people to make a part- or even full-time income from selling merchandise of all kinds via their own websites or sites like Ebay, Etsy, and Amazon. One of the most critical elements of this burgeoning business is the shipping. As shipping from home becomes increasingly prevalent, it’s also growing increasingly trendy—and competitive.  A few advancements in the ship-to-home arena are already...
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Social media: What 7 different platforms can do for ...

Social media platforms have become more than just a way to keep in contact with your family and friends. These platforms have evolved into something that can make or break your company. With social media, you can target your exact audience and customer base with just a few clicks. However, not all platforms are created [...]

 

Social media platforms have become more than just a way to keep in contact with your family and friends. These platforms have evolved into something that can make or break your company. With social media, you can target your exact audience and customer base with just a few clicks. However, not all platforms are created equal! Take a look below and read up on what platforms may be the best for you and your company. 1. Facebook Facebook is probably...
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Ecommerce Explained: How to Succeed Online

In this world filled with ecommerce giants like Amazon, how are smaller businesses supposed to keep up? For many, the answer is joining the big leagues. Ecommerce is an exciting opportunity for businesses large and small. All it takes to get started is a bit of effort and the right information. It can be a [...]

In this world filled with ecommerce giants like Amazon, how are smaller businesses supposed to keep up? For many, the answer is joining the big leagues. Ecommerce is an exciting opportunity for businesses large and small. All it takes to get started is a bit of effort and the right information. It can be a confusing journey, but we are here to help. So, what is ecommerce? One broad definition is any transaction of goods that takes place online. Ecommerce...
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How to Streamline the Product Manufacturing Process

Sometimes the overall manufacturing process can slip through the cracks between product development and building a new business. Taking time to streamline the packaging and shipping processes and promoting communication between teams is crucial for your business to run smoothly. Streamlining your product assembly and design saves time, labor, and money. All it takes is [...]

Sometimes the overall manufacturing process can slip through the cracks between product development and building a new business. Taking time to streamline the packaging and shipping processes and promoting communication between teams is crucial for your business to run smoothly. Streamlining your product assembly and design saves time, labor, and money. All it takes is some planning, thinking ahead, and most importantly, communication. Without communication between your teams, no matter how small, the conveyor belt of all production will cease...
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Building Brand Reputation Through Business Partnerships

Lay’s Potato chips wants to put an even bigger smile on your face. A packaging campaign in early 2018 included the smiling faces of real customers and the logo of nonprofit organization, Operation Smile. Lay’s co-branded packaging with Operation Smile fulfilled two goals - connecting with consumers, especially millennials, and completing a charitable giving campaign. With every [...]

Lay’s Potato chips wants to put an even bigger smile on your face. A packaging campaign in early 2018 included the smiling faces of real customers and the logo of nonprofit organization, Operation Smile. Lay’s co-branded packaging with Operation Smile fulfilled two goals – connecting with consumers, especially millennials, and completing a charitable giving campaign. With every bag purchased during the promotion, Lay’s donated up to $1 million to Operation Smile. Partnerships like this one are great for community building and brand...
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Online Grocery’s History and Future

The Internet is constantly proving that anything is possible. When ecommerce was new, online grocery shopping may have seemed logistically impossible. Now online grocery is a convenience that continues to take center stage in making lives easier and healthier. We live in the age of instant gratification. When we want something, we expect it in [...]

The Internet is constantly proving that anything is possible. When ecommerce was new, online grocery shopping may have seemed logistically impossible. Now online grocery is a convenience that continues to take center stage in making lives easier and healthier. We live in the age of instant gratification. When we want something, we expect it in seconds. We even get annoyed when a website page takes a bit longer than normal to load. To us, it’s all about time, our precious,...
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Creating the Perfect Package

In today’s world, there are millions and millions of products vying for your attention. So how is one to choose? When it comes down to it, what are the deciding factors between a product bought, and a product left behind? The way a product is marketed has a lot to do with how it sells. [...]

 

In today’s world, there are millions and millions of products vying for your attention. So how is one to choose? When it comes down to it, what are the deciding factors between a product bought, and a product left behind? The way a product is marketed has a lot to do with how it sells. The look, feel, accessibility, convenience, and so many other aspects of a product all go into what makes the perfect package and, in the end,...
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