The Unboxing Experience: How Premium Packaging Can B...

You’ve probably heard the term “unboxing”—quite simply, unboxing is the practice of filming or taking a photo of yourself opening a package from an e-commerce brand and sharing that video on the internet, typically to YouTube or social media. 
You’ve probably heard the term “unboxing”—quite simply, unboxing is the practice of filming or taking a photo of yourself opening a package from an e-commerce brand and sharing that video on the internet, typically to YouTube or social media.  It’s a simple premise that anyone with a camera phone can easily participate in. And for e-commerce brands, the payoff can be absolutely massive: Providing your customers with a great unboxing experience can boost your content marketing efforts, drive engagement, increase...
Read more

Is Package Damage Impacting Your Bottom Line?

E-commerce retailers and manufacturers put in a significant amount of effort and investment making sure the products they produce meet quality and performance goals. However, if insufficient packaging protection results in customers receiving your product in damaged, broken and/or non-functioning condition, the impact to your brand’s profit margin can be significant. 
E-commerce retailers and manufacturers put in a significant amount of effort and investment making sure the products they produce meet quality and performance goals. However, if insufficient packaging protection results in customers receiving your product in damaged, broken and/or non-functioning condition, the impact to your brand’s profit margin can be significant.  A single return can easily incur hundreds of dollars in added costs, and the loss of future orders based on an unhappy customers’ negative experience can add up to...
Read more

Social media: What 7 different platforms can do for ...

Social media platforms have become more than just a way to keep in contact with your family and friends. These platforms have evolved into something that can make or break your company. With social media, you can target your exact audience and customer base with just a few clicks. However, not all platforms are created [...]

 

Social media platforms have become more than just a way to keep in contact with your family and friends. These platforms have evolved into something that can make or break your company. With social media, you can target your exact audience and customer base with just a few clicks. However, not all platforms are created equal! Take a look below and read up on what platforms may be the best for you and your company. 1. Facebook Facebook is probably...
Read more

Creating the Perfect Package

In today’s world, there are millions and millions of products vying for your attention. So how is one to choose? When it comes down to it, what are the deciding factors between a product bought, and a product left behind? The way a product is marketed has a lot to do with how it sells. [...]

 

In today’s world, there are millions and millions of products vying for your attention. So how is one to choose? When it comes down to it, what are the deciding factors between a product bought, and a product left behind? The way a product is marketed has a lot to do with how it sells. The look, feel, accessibility, convenience, and so many other aspects of a product all go into what makes the perfect package and, in the end,...
Read more

How to Grow an Online Business

Buying and selling products online is nothing new, but the ability to grow your business so it reaches new heights may be. Your business is more than just uploading products to the internet and hoping for the best. It takes skill, research, and patience to push your company to the next level online. You did [...]

 

Buying and selling products online is nothing new, but the ability to grow your business so it reaches new heights may be. Your business is more than just uploading products to the internet and hoping for the best. It takes skill, research, and patience to push your company to the next level online. You did it! You thought of an idea, created your own product or service, and have decided to take it to the next level. Putting your business...
Read more

Ecolabeling and the Culture of Sustainability

We have all heard of “going green,” or a “greener” way of living life, but what does that actually mean? Going green can be as simple as recycling or as involved as living a trash-free lifestyle. For companies, one way to go green is ecolabeling. Ecolabeling is a voluntary method of environmental performance certification that is [...]

We have all heard of “going green,” or a “greener” way of living life, but what does that actually mean? Going green can be as simple as recycling or as involved as living a trash-free lifestyle. For companies, one way to go green is ecolabeling. Ecolabeling is a voluntary method of environmental performance certification that is practiced around the world. You have more than likely seen ecolabeling before but may not have realized it. Examples include USDA Organic, Energy Star, Certified...
Read more

What Automated Stores Mean for Mobile Marketing

While digital retailing continues to encroach on physical retail’s territory, face-to-face shopping is not going down without a fight. Just as traditional business models must account for new technology and trends favoring automation, the processes that support those models such as mobile marketing must adapt to the times. Physical Retailing for Introverts Earlier this past [...]

While digital retailing continues to encroach on physical retail’s territory, face-to-face shopping is not going down without a fight. Just as traditional business models must account for new technology and trends favoring automation, the processes that support those models such as mobile marketing must adapt to the times. Physical Retailing for Introverts Earlier this past January, Amazon opened its first Amazon Go automated store in Seattle, Washington. In case you are unfamiliar with the concept, an automated store is exactly...
Read more

Produce that Produces: The Effect of Digital Marketi...

There’s not much difference from one orange to another. Nevertheless, today’s consumers are inundated with options when shopping for ingredients for their next meal. It’s no longer enough for a grocery store to simply exist; to be successful, they need to convince potential customers that their produce is in some way superior to the selection [...]

There’s not much difference from one orange to another. Nevertheless, today’s consumers are inundated with options when shopping for ingredients for their next meal. It’s no longer enough for a grocery store to simply exist; to be successful, they need to convince potential customers that their produce is in some way superior to the selection offered across the street. As competition has evolved, so have the tools necessary to keep customers coming through the door. Dancing, sign-waving employees in banana...
Read more

Augmented Reality and Online Shopping

Starting as a gimmick with games and other apps, augmented reality will soon allow consumers to visualize products with their smartphones before they make a purchase. While the technology is still in its relative infancy, it stands to quickly become an ecommerce trend. You look around your room and see a familiar scene. The bed [...]

Starting as a gimmick with games and other apps, augmented reality will soon allow consumers to visualize products with their smartphones before they make a purchase. While the technology is still in its relative infancy, it stands to quickly become an ecommerce trend. You look around your room and see a familiar scene. The bed in which you dream of faraway lands; the desk, at which you pore over ponderous tomes; the chair, upon which is draped your favorite fuzzy...
Read more

Why Product Reviews Matter

Imagine your target customer. They’re in the market for a product like yours. Opening their web browser, they search. The search brings up your product, or maybe it doesn’t. Your potential customer compares options. What brands offer this product at what price? Are there different models available? What are the differences between them? They settle [...]

Imagine your target customer. They’re in the market for a product like yours. Opening their web browser, they search. The search brings up your product, or maybe it doesn’t. Your potential customer compares options. What brands offer this product at what price? Are there different models available? What are the differences between them? They settle on a product and purchase. So, did you get the business? If not, it may be because of product reviews. When Reviews Matter Most According...
Read more

Interview: The Mount Bakery and the Importance of Su...

Farm-to-table is an increasingly important facet in local food economy that businesses are learning they can’t ignore. While some might consider it a strange movement that has no basis in cost-effectiveness, the Mount Bakery of Bellingham, Washington is a case that proves sourcing food locally not only builds their bottom line, but their bond with [...]

Farm-to-table is an increasingly important facet in local food economy that businesses are learning they can’t ignore. While some might consider it a strange movement that has no basis in cost-effectiveness, the Mount Bakery of Bellingham, Washington is a case that proves sourcing food locally not only builds their bottom line, but their bond with other people and businesses within their community. We have talked about the significant role farm-to-table has on local food economy. From providing people fresh meats,...
Read more

Under The Cap: How Induction Sealing Works

Induction sealing technology is a widespread packaging technique, used in industries from pharmaceuticals to food production. There’s an interesting process behind those little foil seals on the necks of bottles, and some even more interesting history. Let’s take a look. It was 1982 in Chicago, and a string of inexplicable deaths had the city on [...]

Induction sealing technology is a widespread packaging technique, used in industries from pharmaceuticals to food production. There’s an interesting process behind those little foil seals on the necks of bottles, and some even more interesting history. Let’s take a look. It was 1982 in Chicago, and a string of inexplicable deaths had the city on edge. There were seven victims in total, including a 12-year-old girl and several members of her family. After an investigation, it was discovered that all...
Read more