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Pros and Cons of Marketplace Platforms

So you’re a retailer. Where should you sell? In an established online marketplace, or in a store of your own? You can find an overview of all the various types of retail avenues here, but today we want to provide you with the pros and cons of all your options, so you can make the best choice for yourself and your business!  
So you’re a retailer. Where should you sell? In an established online marketplace, or in a store of your own? You can find an overview of all the various types of retail avenues here, but today we want to provide you with the pros and cons of all your options, so you can make the best choice for yourself and your business!   Online StorePROS: Ownership: If you own the store, you also own the traffic. This opens up new opportunities...

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8 Ways to Pack anything For Safe Shipping

While packaging can be a very expensive element of shipping a product, it’s also one your customers will notice and either appreciate or...not. When you take the time to pack your products correctly, you are not only protecting the product—you are signaling to your customer that you care about them and the experience they have with your company. 
While packaging can be a very expensive element of shipping a product, it’s also one your customers will notice and either appreciate or...not. When you take the time to pack your products correctly, you are not only protecting the product—you are signaling to your customer that you care about them and the experience they have with your company. Similarly, a broken or damaged product will set you back in more ways than one. Customers won’t want to buy from you...

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Your Complete Guide to Shipping From Home

Ecommerce of all sizes involves a shipping component: if customers aren’t purchasing physical products in a physical store, they need a way to receive them somehow. Large companies have the benefit of warehouses and dedicated shipping teams or partnerships with large shipping organizations. But if you’re a small business, you might consider shipping from home as a viable option for order fulfillment—and it is, especially with the help of the MINI PAK’R and related products. 
Ecommerce of all sizes involves a shipping component: if customers aren’t purchasing physical products in a physical store, they need a way to receive them somehow. Large companies have the benefit of warehouses and dedicated shipping teams or partnerships with large shipping organizations. But if you’re a small business, you might consider shipping from home as a viable option for order fulfillment—and it is, especially with the help of the MINI PAK’R and related products.  Shipping products from home involves...

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The Unboxing Experience: How Premium Packaging Can B...

You’ve probably heard the term “unboxing”—quite simply, unboxing is the practice of filming or taking a photo of yourself opening a package from an e-commerce brand and sharing that video on the internet, typically to YouTube or social media. 
You’ve probably heard the term “unboxing”—quite simply, unboxing is the practice of filming or taking a photo of yourself opening a package from an e-commerce brand and sharing that video on the internet, typically to YouTube or social media.  It’s a simple premise that anyone with a camera phone can easily participate in. And for e-commerce brands, the payoff can be absolutely massive: Providing your customers with a great unboxing experience can boost your content marketing efforts, drive engagement, increase...

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Is Package Damage Impacting Your Bottom Line?

E-commerce retailers and manufacturers put in a significant amount of effort and investment making sure the products they produce meet quality and performance goals. However, if insufficient packaging protection results in customers receiving your product in damaged, broken and/or non-functioning condition, the impact to your brand’s profit margin can be significant. 
E-commerce retailers and manufacturers put in a significant amount of effort and investment making sure the products they produce meet quality and performance goals. However, if insufficient packaging protection results in customers receiving your product in damaged, broken and/or non-functioning condition, the impact to your brand’s profit margin can be significant.  A single return can easily incur hundreds of dollars in added costs, and the loss of future orders based on an unhappy customers’ negative experience can add up to...

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Looking Ahead to the Future of Ship-From-Home

Ship-from-home is here to stay. 

The Internet—and increasingly, social media—is transforming the retail landscape, enabling hundreds of thousands of people to make a part- or even full-time income from selling merchandise of all kinds via their own websites or sites like Ebay, Etsy, and Amazon. One of the most critical elements of this burgeoning business is the shipping.

As shipping from home becomes increasingly prevalent, it’s also growing increasingly trendy—and competitive. 

Ship-from-home is here to stay.  The Internet—and increasingly, social media—is transforming the retail landscape, enabling hundreds of thousands of people to make a part- or even full-time income from selling merchandise of all kinds via their own websites or sites like Ebay, Etsy, and Amazon. One of the most critical elements of this burgeoning business is the shipping. As shipping from home becomes increasingly prevalent, it’s also growing increasingly trendy—and competitive.  A few advancements in the ship-to-home arena are already...

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Social media: What 7 different platforms can do for ...

Social media platforms have become more than just a way to keep in contact with your family and friends. These platforms have evolved into something that can make or break your company. With social media, you can target your exact audience and customer base with just a few clicks. However, not all platforms are created [...]

 

Social media platforms have become more than just a way to keep in contact with your family and friends. These platforms have evolved into something that can make or break your company. With social media, you can target your exact audience and customer base with just a few clicks. However, not all platforms are created equal! Take a look below and read up on what platforms may be the best for you and your company. 1. Facebook Facebook is probably...

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Pack Anything For Safe Shipping With These Methods

When you take the time to pack your products correctly, you are not only protecting the product—you are signaling to your customer that you care about them and the experience they have with your company. Similarly, a broken or damaged product will set you back in more ways than one. Customers won’t want to buy [...]

When you take the time to pack your products correctly, you are not only protecting the product—you are signaling to your customer that you care about them and the experience they have with your company. Similarly, a broken or damaged product will set you back in more ways than one. Customers won’t want to buy from you again, trust is lost, and they will likely want to send you back the damaged product at your cost. So, how do you...

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10 Tips to Build Your Customer Base

Building a customer base is probably one of the most intimidating aspects of launching a business, yet it is absolutely the most crucial. We've compiled a list of tips and tricks to start building that base - and your confidence along with it. 1. Find Your Why What is it about your product that gets [...]

Building a customer base is probably one of the most intimidating aspects of launching a business, yet it is absolutely the most crucial. We’ve compiled a list of tips and tricks to start building that base – and your confidence along with it. 1. Find Your Why What is it about your product that gets people on board and, once they’re interested, how do you keep them? This can be the most challenging aspect of starting a new business, especially...

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How to Choose a Shipping Carrier in Seven Steps

As an online retailer, shipping is an enormous component of your business. The way you choose to ship your packages determines their physical appearance, the care and speed with which they are delivered, and the journey they take on the way to your customers. You decide all these things and more when you choose a [...]

As an online retailer, shipping is an enormous component of your business. The way you choose to ship your packages determines their physical appearance, the care and speed with which they are delivered, and the journey they take on the way to your customers. You decide all these things and more when you choose a shipping carrier. When you sell online, your shipping provider plays an important role in customer satisfaction. But the process of finding a carrier you trust...

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MINI PAK’R Setup Basics

The MINI PAK'R is a great solution for ship-from-store operations, pack-and-ship operations, or small in-home businesses of all kinds. Use these quick set-up tips to start using your machine. If you're reading this blog, you might be familiar with FP International's MINI PAK'R machine. Welcome, and thanks for reading! If you've stumbled upon us through [...]

The MINI PAK’R is a great solution for ship-from-store operations, pack-and-ship operations, or small in-home businesses of all kinds. Use these quick set-up tips to start using your machine. If you’re reading this blog, you might be familiar with FP International’s MINI PAK’R machine. Welcome, and thanks for reading! If you’ve stumbled upon us through a search engine or by clicking a link, don’t go just yet! We can offer you an inside look at what the MINI PAK’R is,...

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Increasing Customer Loyalty With Shipping

In the world of ecommerce, shipping is so much more than moving items from point A to point B. In fact, a positive shipping experience helps to increase customer loyalty and brand recognition. A negative experience can have the opposite effect - turning customers, repeat or potential, off to your product. Shipping is one of [...]

In the world of ecommerce, shipping is so much more than moving items from point A to point B. In fact, a positive shipping experience helps to increase customer loyalty and brand recognition. A negative experience can have the opposite effect – turning customers, repeat or potential, off to your product. Shipping is one of the most important stages of the whole life cycle of an ecommerce business. It has a huge impact on overall user experience of your company....

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