Retail Doomsday: How Businesses Are Adapting (or Dyi...

As retail giants Amazon and Walmart duke it out for America’s top retail spot in an increasingly digital economy, the news is littered with companies that haven’t made the cut and have been forced to close. Let’s take a look at a few of these now-derelict companies and break down why they failed. By all [...]

As retail giants Amazon and Walmart duke it out for America’s top retail spot in an increasingly digital economy, the news is littered with companies that haven’t made the cut and have been forced to close. Let’s take a look at a few of these now-derelict companies and break down why they failed. By all accounts, Amazon is today’s King of Ecommerce, boasting 43 percent of all U.S. online retail sales last year. Thus far, the only corporation with the...
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5 Books to Make You a Marketing Maverick

Sales and marketing go hand in hand. Needless to say, it is pretty hard to have one without the other. That’s why we put together this list of books to help you navigate a range of marketing tactics from the standard and steady to the new and improved. Customer Service Modern marketing lives on the [...]

Sales and marketing go hand in hand. Needless to say, it is pretty hard to have one without the other. That’s why we put together this list of books to help you navigate a range of marketing tactics from the standard and steady to the new and improved. Customer Service Modern marketing lives on the Internet, but the best way to make a positive impression is still good old customer service. Raving Fans: A Revolutionary Approach to Customer Service written...
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Viral Marketing: How Meme Culture is Making Sales

We live in an age dominated by meme culture. New pictures, videos, and ideas are gaining popularity and spreading like wildfire in a matter of days. For anyone involved in advertising, this might seem like a dream come true. It’s exactly what anyone wants for their product - instant, cheap, large-scale marketing campaigns that essentially [...]

We live in an age dominated by meme culture. New pictures, videos, and ideas are gaining popularity and spreading like wildfire in a matter of days. For anyone involved in advertising, this might seem like a dream come true. It’s exactly what anyone wants for their product – instant, cheap, large-scale marketing campaigns that essentially run themselves. However, actually getting a meme to launch – especially if your end goal is to sell a product – can be extremely difficult....
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The Benefits of Dimensional Weight Over Physical Wei...

As more and more shipping companies are switching over to dimensional weight pricing, a lot of people are wondering what the deal is. Why not stick with the traditional physical weight pricing model -- after all, the heavier the package, the more it should cost, right? It turns out physical weight might not actually be [...]

As more and more shipping companies are switching over to dimensional weight pricing, a lot of people are wondering what the deal is. Why not stick with the traditional physical weight pricing model — after all, the heavier the package, the more it should cost, right? It turns out physical weight might not actually be the best way for shipping companies to manage their cargo. Not to mention the complications it causes for both them and the businesses that rely...
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What Do You Know About Vendor-Managed Inventory?

Owning your own business is tough work, especially when you have inventory to take care of. Between predicting customer trends and seasonal supply and demand, trying to maintain the right amount of stock in your warehouses is just the tip of the iceberg, let alone everything else it takes to keep a business going. The [...]

Owning your own business is tough work, especially when you have inventory to take care of. Between predicting customer trends and seasonal supply and demand, trying to maintain the right amount of stock in your warehouses is just the tip of the iceberg, let alone everything else it takes to keep a business going. The nice thing about technology, however, is that it inspires new ways of accomplishing old tasks if not directly through application, then indirectly through process. Vendor-managed...
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Do You Know About Pop-Up Retailing?

Since the birth of the Internet and the subsequent digital renaissance surrounding ecommerce, technology has changed the way we do business forever. From cloud-based computing that manages hundreds of thousands of orders, to services like same-day delivery or one-click shopping, there's no shortage of applications for these... well... apps. But it looks like some habits [...]

Since the birth of the Internet and the subsequent digital renaissance surrounding ecommerce, technology has changed the way we do business forever. From cloud-based computing that manages hundreds of thousands of orders, to services like same-day delivery or one-click shopping, there’s no shortage of applications for these… well… apps. But it looks like some habits will never die. Pop-up retailing is another interesting (and savvy) reaction to the increased digitalization of the economy. As Internet-based retailers cut into the market share...
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Dimensional Weight: What You Need to Know About Volu...

No matter what line of business, everyone relies on shipping. Whether it’s shipping out to customers’ doorsteps or ordering from wholesalers to stock store shelves, a company’s approach to logistics can bring unparalleled success or cascading failure. But just like the captain of a sturdy ship, navigating the chaotic seas of commerce can be daunting as [...]

 

No matter what line of business, everyone relies on shipping. Whether it’s shipping out to customers’ doorsteps or ordering from wholesalers to stock store shelves, a company’s approach to logistics can bring unparalleled success or cascading failure. But just like the captain of a sturdy ship, navigating the chaotic seas of commerce can be daunting as industry standards and consumer trends rarely stay the same. UPDATE (Apr. 2017): the pricing rules for dimensional weight have changed since this article was first...
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