10 Tips to Build Your Customer Base

Building a customer base is probably one of the most intimidating aspects of launching a business, yet it is absolutely the most crucial. We've compiled a list of tips and tricks to start building that base - and your confidence along with it. 1. Find Your Why What is it about your product that gets [...]

Building a customer base is probably one of the most intimidating aspects of launching a business, yet it is absolutely the most crucial. We’ve compiled a list of tips and tricks to start building that base – and your confidence along with it. 1. Find Your Why What is it about your product that gets people on board and, once they’re interested, how do you keep them? This can be the most challenging aspect of starting a new business, especially...
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How to Choose a Shipping Carrier in Seven Steps

As an online retailer, shipping is an enormous component of your business. The way you choose to ship your packages determines their physical appearance, the care and speed with which they are delivered, and the journey they take on the way to your customers. You decide all these things and more when you choose a [...]

As an online retailer, shipping is an enormous component of your business. The way you choose to ship your packages determines their physical appearance, the care and speed with which they are delivered, and the journey they take on the way to your customers. You decide all these things and more when you choose a shipping carrier. When you sell online, your shipping provider plays an important role in customer satisfaction. But the process of finding a carrier you trust...
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MINI PAK’R Setup Basics

The MINI PAK'R is a great solution for ship-from-store operations, pack-and-ship operations, or small in-home businesses of all kinds. Use these quick set-up tips to start using your machine. If you're reading this blog, you might be familiar with FP International's MINI PAK'R machine. Welcome, and thanks for reading! If you've stumbled upon us through [...]

The MINI PAK’R is a great solution for ship-from-store operations, pack-and-ship operations, or small in-home businesses of all kinds. Use these quick set-up tips to start using your machine. If you’re reading this blog, you might be familiar with FP International’s MINI PAK’R machine. Welcome, and thanks for reading! If you’ve stumbled upon us through a search engine or by clicking a link, don’t go just yet! We can offer you an inside look at what the MINI PAK’R is,...
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Increasing Customer Loyalty With Shipping

In the world of ecommerce, shipping is so much more than moving items from point A to point B. In fact, a positive shipping experience helps to increase customer loyalty and brand recognition. A negative experience can have the opposite effect - turning customers, repeat or potential, off to your product. Shipping is one of [...]

In the world of ecommerce, shipping is so much more than moving items from point A to point B. In fact, a positive shipping experience helps to increase customer loyalty and brand recognition. A negative experience can have the opposite effect – turning customers, repeat or potential, off to your product. Shipping is one of the most important stages of the whole life cycle of an ecommerce business. It has a huge impact on overall user experience of your company....
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Sustainable Packaging Material: How Air Cushions Fit In

Plastic is probably not the first thing that comes to mind when you think of sustainability. Did you know, though, that when it comes to protecting what matters, air cushion films are one of the best sustainable packaging options available on the current market? Contrary to popular belief, inflatable plastic films are one of the [...]

Plastic is probably not the first thing that comes to mind when you think of sustainability. Did you know, though, that when it comes to protecting what matters, air cushion films are one of the best sustainable packaging options available on the current market? Contrary to popular belief, inflatable plastic films are one of the greenest choices available when it comes to protective packaging – doubly so if you buy a biodegradable variant. It might sound counterintuitive to think of...
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Ecommerce Explained: How to Succeed Online

In this world filled with ecommerce giants like Amazon, how are smaller businesses supposed to keep up? For many, the answer is joining the big leagues. Ecommerce is an exciting opportunity for businesses large and small. All it takes to get started is a bit of effort and the right information. It can be a [...]

In this world filled with ecommerce giants like Amazon, how are smaller businesses supposed to keep up? For many, the answer is joining the big leagues. Ecommerce is an exciting opportunity for businesses large and small. All it takes to get started is a bit of effort and the right information. It can be a confusing journey, but we are here to help. So, what is ecommerce? One broad definition is any transaction of goods that takes place online. Ecommerce...
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How to Streamline the Product Manufacturing Process

Sometimes the overall manufacturing process can slip through the cracks between product development and building a new business. Taking time to streamline the packaging and shipping processes and promoting communication between teams is crucial for your business to run smoothly. Streamlining your product assembly and design saves time, labor, and money. All it takes is [...]

Sometimes the overall manufacturing process can slip through the cracks between product development and building a new business. Taking time to streamline the packaging and shipping processes and promoting communication between teams is crucial for your business to run smoothly. Streamlining your product assembly and design saves time, labor, and money. All it takes is some planning, thinking ahead, and most importantly, communication. Without communication between your teams, no matter how small, the conveyor belt of all production will cease...
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Building Brand Reputation Through Business Partnerships

Lay’s Potato chips wants to put an even bigger smile on your face. A packaging campaign in early 2018 included the smiling faces of real customers and the logo of nonprofit organization, Operation Smile. Lay’s co-branded packaging with Operation Smile fulfilled two goals - connecting with consumers, especially millennials, and completing a charitable giving campaign. With every [...]

Lay’s Potato chips wants to put an even bigger smile on your face. A packaging campaign in early 2018 included the smiling faces of real customers and the logo of nonprofit organization, Operation Smile. Lay’s co-branded packaging with Operation Smile fulfilled two goals – connecting with consumers, especially millennials, and completing a charitable giving campaign. With every bag purchased during the promotion, Lay’s donated up to $1 million to Operation Smile. Partnerships like this one are great for community building and brand...
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Creating the Perfect Package

In today’s world, there are millions and millions of products vying for your attention. So how is one to choose? When it comes down to it, what are the deciding factors between a product bought, and a product left behind? The way a product is marketed has a lot to do with how it sells. [...]

 

In today’s world, there are millions and millions of products vying for your attention. So how is one to choose? When it comes down to it, what are the deciding factors between a product bought, and a product left behind? The way a product is marketed has a lot to do with how it sells. The look, feel, accessibility, convenience, and so many other aspects of a product all go into what makes the perfect package and, in the end,...
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How to Grow an Online Business

Buying and selling products online is nothing new, but the ability to grow your business so it reaches new heights may be. Your business is more than just uploading products to the internet and hoping for the best. It takes skill, research, and patience to push your company to the next level online. You did [...]

 

Buying and selling products online is nothing new, but the ability to grow your business so it reaches new heights may be. Your business is more than just uploading products to the internet and hoping for the best. It takes skill, research, and patience to push your company to the next level online. You did it! You thought of an idea, created your own product or service, and have decided to take it to the next level. Putting your business...
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Ecolabeling and the Culture of Sustainability

We have all heard of “going green,” or a “greener” way of living life, but what does that actually mean? Going green can be as simple as recycling or as involved as living a trash-free lifestyle. For companies, one way to go green is ecolabeling. Ecolabeling is a voluntary method of environmental performance certification that is [...]

We have all heard of “going green,” or a “greener” way of living life, but what does that actually mean? Going green can be as simple as recycling or as involved as living a trash-free lifestyle. For companies, one way to go green is ecolabeling. Ecolabeling is a voluntary method of environmental performance certification that is practiced around the world. You have more than likely seen ecolabeling before but may not have realized it. Examples include USDA Organic, Energy Star, Certified...
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2018 Rings in New Trends in Packaging Design

At the end of 2017, Packaging Digest shared their predictions for 2018’s biggest design trends in the packaging industry. Packaging Digest predicts saying “ba-bye” to “overly masculine packaging graphics, tiny type and boring colors” and asserts that small consumer packaged goods companies (“small” is defined as those with annual sales of less than $1 billion) [...]

At the end of 2017, Packaging Digest shared their predictions for 2018’s biggest design trends in the packaging industry. Packaging Digest predicts saying “ba-bye” to “overly masculine packaging graphics, tiny type and boring colors” and asserts that small consumer packaged goods companies (“small” is defined as those with annual sales of less than $1 billion) will have an opportunity to compete with industry giants. Packaging design is unquestionably one of the most dynamic, shifting, engaging, and generally “fun” aspects of...
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