Sustainable Packaging Material: How Air Cushions Fit In

Plastic is probably not the first thing that comes to mind when you think of sustainability. Did you know, though, that when it comes to protecting what matters, air cushion films are one of the best sustainable packaging options available on the current market? Contrary to popular belief, inflatable plastic films are one of the [...]

Plastic is probably not the first thing that comes to mind when you think of sustainability. Did you know, though, that when it comes to protecting what matters, air cushion films are one of the best sustainable packaging options available on the current market? Contrary to popular belief, inflatable plastic films are one of the greenest choices available when it comes to protective packaging – doubly so if you buy a biodegradable variant. It might sound counterintuitive to think of...
Read more

Ecommerce Explained: How to Succeed Online

In this world filled with ecommerce giants like Amazon, how are smaller businesses supposed to keep up? For many, the answer is joining the big leagues. Ecommerce is an exciting opportunity for businesses large and small. All it takes to get started is a bit of effort and the right information. It can be a [...]

In this world filled with ecommerce giants like Amazon, how are smaller businesses supposed to keep up? For many, the answer is joining the big leagues. Ecommerce is an exciting opportunity for businesses large and small. All it takes to get started is a bit of effort and the right information. It can be a confusing journey, but we are here to help. So, what is ecommerce? One broad definition is any transaction of goods that takes place online. Ecommerce...
Read more

Building Brand Reputation Through Business Partnerships

Lay’s Potato chips wants to put an even bigger smile on your face. A packaging campaign in early 2018 included the smiling faces of real customers and the logo of nonprofit organization, Operation Smile. Lay’s co-branded packaging with Operation Smile fulfilled two goals - connecting with consumers, especially millennials, and completing a charitable giving campaign. With every [...]

Lay’s Potato chips wants to put an even bigger smile on your face. A packaging campaign in early 2018 included the smiling faces of real customers and the logo of nonprofit organization, Operation Smile. Lay’s co-branded packaging with Operation Smile fulfilled two goals – connecting with consumers, especially millennials, and completing a charitable giving campaign. With every bag purchased during the promotion, Lay’s donated up to $1 million to Operation Smile. Partnerships like this one are great for community building and brand...
Read more

How to Grow an Online Business

Buying and selling products online is nothing new, but the ability to grow your business so it reaches new heights may be. Your business is more than just uploading products to the internet and hoping for the best. It takes skill, research, and patience to push your company to the next level online. You did [...]

 

Buying and selling products online is nothing new, but the ability to grow your business so it reaches new heights may be. Your business is more than just uploading products to the internet and hoping for the best. It takes skill, research, and patience to push your company to the next level online. You did it! You thought of an idea, created your own product or service, and have decided to take it to the next level. Putting your business...
Read more

2018 Rings in New Trends in Packaging Design

At the end of 2017, Packaging Digest shared their predictions for 2018’s biggest design trends in the packaging industry. Packaging Digest predicts saying “ba-bye” to “overly masculine packaging graphics, tiny type and boring colors” and asserts that small consumer packaged goods companies (“small” is defined as those with annual sales of less than $1 billion) [...]

At the end of 2017, Packaging Digest shared their predictions for 2018’s biggest design trends in the packaging industry. Packaging Digest predicts saying “ba-bye” to “overly masculine packaging graphics, tiny type and boring colors” and asserts that small consumer packaged goods companies (“small” is defined as those with annual sales of less than $1 billion) will have an opportunity to compete with industry giants. Packaging design is unquestionably one of the most dynamic, shifting, engaging, and generally “fun” aspects of...
Read more

Packaging Films for Every Possibility

Do you ship fragile items? Maybe your products are an untraditional shape or extra-large. Would you believe that the MINI PAK’R inflates packing material that protects any and all of these possibilities? We have the right type of film for your product – let us help you find it. Why waste precious space with pre-filled [...]

 

Do you ship fragile items? Maybe your products are an untraditional shape or extra-large. Would you believe that the MINI PAK’R inflates packing material that protects any and all of these possibilities? We have the right type of film for your product – let us help you find it. Why waste precious space with pre-filled bubble wrap or bulky loosefill? With the MINI PAK’R, one small machine quickly inflates what you need, when you need it to save you space,...
Read more

The Best of Both Worlds: Online And Physical Retail ...

Electronics retailer Best Buy has posted online sales exceeding $1 billion for three consecutive quarters, exemplifying an economy that continues to gravitate toward the Internet. At the same time, online-only retailers have been investing in short-term physical locations to sell their wares. What does this two-way trend mean for the future of retail? Over the [...]

Electronics retailer Best Buy has posted online sales exceeding $1 billion for three consecutive quarters, exemplifying an economy that continues to gravitate toward the Internet. At the same time, online-only retailers have been investing in short-term physical locations to sell their wares. What does this two-way trend mean for the future of retail? Over the last few decades, there has been a large-scale shift in the economy. Consumers no longer need to travel to get the goods they need. Now...
Read more

Why Product Reviews Matter

Imagine your target customer. They’re in the market for a product like yours. Opening their web browser, they search. The search brings up your product, or maybe it doesn’t. Your potential customer compares options. What brands offer this product at what price? Are there different models available? What are the differences between them? They settle [...]

Imagine your target customer. They’re in the market for a product like yours. Opening their web browser, they search. The search brings up your product, or maybe it doesn’t. Your potential customer compares options. What brands offer this product at what price? Are there different models available? What are the differences between them? They settle on a product and purchase. So, did you get the business? If not, it may be because of product reviews. When Reviews Matter Most According...
Read more

Amazon Alternatives: A Look At The Competition

Amazon makes up a dominant portion of our online sales -- so much so that we often don’t even bother looking beyond it to try and find better deals or more convenient service. Many businesses find it easier to simply sell through Amazon Marketplace rather than trying to compete on their own. However, there are [...]

Amazon makes up a dominant portion of our online sales — so much so that we often don’t even bother looking beyond it to try and find better deals or more convenient service. Many businesses find it easier to simply sell through Amazon Marketplace rather than trying to compete on their own. However, there are still companies fighting for sunlight that offer either a superior alternative to Amazon, or simply an enhanced experience on the Amazon website itself. With Amazon delivering...
Read more

Retail Doomsday: How Businesses Are Adapting (or Dyi...

As retail giants Amazon and Walmart duke it out for America’s top retail spot in an increasingly digital economy, the news is littered with companies that haven’t made the cut and have been forced to close. Let’s take a look at a few of these now-derelict companies and break down why they failed. By all [...]

As retail giants Amazon and Walmart duke it out for America’s top retail spot in an increasingly digital economy, the news is littered with companies that haven’t made the cut and have been forced to close. Let’s take a look at a few of these now-derelict companies and break down why they failed. By all accounts, Amazon is today’s King of Ecommerce, boasting 43 percent of all U.S. online retail sales last year. Thus far, the only corporation with the...
Read more

5 Books to Make You a Marketing Maverick

Sales and marketing go hand in hand. Needless to say, it is pretty hard to have one without the other. That’s why we put together this list of books to help you navigate a range of marketing tactics from the standard and steady to the new and improved. Customer Service Modern marketing lives on the [...]

Sales and marketing go hand in hand. Needless to say, it is pretty hard to have one without the other. That’s why we put together this list of books to help you navigate a range of marketing tactics from the standard and steady to the new and improved. Customer Service Modern marketing lives on the Internet, but the best way to make a positive impression is still good old customer service. Raving Fans: A Revolutionary Approach to Customer Service written...
Read more

Viral Marketing: How Meme Culture is Making Sales

We live in an age dominated by meme culture. New pictures, videos, and ideas are gaining popularity and spreading like wildfire in a matter of days. For anyone involved in advertising, this might seem like a dream come true. It’s exactly what anyone wants for their product - instant, cheap, large-scale marketing campaigns that essentially [...]

We live in an age dominated by meme culture. New pictures, videos, and ideas are gaining popularity and spreading like wildfire in a matter of days. For anyone involved in advertising, this might seem like a dream come true. It’s exactly what anyone wants for their product – instant, cheap, large-scale marketing campaigns that essentially run themselves. However, actually getting a meme to launch – especially if your end goal is to sell a product – can be extremely difficult....
Read more